Wednesday, February 21, 2024

Wildfire Inc. supplies Ultraviolet touch to Santa Monica’s Nighttime "Glow" Event

Santa Monica, CA, July 27, 2010 – Wildfire Inc., market leader in UV (ultraviolet, aka “black light”) effects for theater, themed entertainment and special events, supplied 16 Long-Throw flood black light fixtures (LT-400F) to Glow, the all-night art event set to take place Sept. 25th on Santa Monica’s Muscle Beach. As a sponsor of the Glow event, Wildfire provided the equipment at a discounted rate.

Glow is a free, dusk-to-dawn phenomenon featuring international, national and local artists and including black light performances by acrobats, jugglers, dancers and martial artists. Santa Monica joins Paris, Toronto, Rome, Madrid, Chicago, New York and other cities around the globe whose communities produce nuit blanche (white night) events.

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Energy efficiency, quiet operation and even distribution make the Wildfire 400W Long-Throw floods an ideal outdoor lighting choice for Glow’s nighttime beach setting.

Wildfire takes an active interest in promoting arts and community events, encouraging artists and designers to apply and experiment with UV lighting and effects. “We are delighted to be part of the transformative festival and celebration of community that is Glow,” says John Berardi, president of Wildfire, Inc. Read more here.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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