Tuesday, October 4, 2022

Wildfire Inc. supplies Ultraviolet touch to Santa Monica’s Nighttime "Glow" Event

Santa Monica, CA, July 27, 2010 – Wildfire Inc., market leader in UV (ultraviolet, aka “black light”) effects for theater, themed entertainment and special events, supplied 16 Long-Throw flood black light fixtures (LT-400F) to Glow, the all-night art event set to take place Sept. 25th on Santa Monica’s Muscle Beach. As a sponsor of the Glow event, Wildfire provided the equipment at a discounted rate.

Glow is a free, dusk-to-dawn phenomenon featuring international, national and local artists and including black light performances by acrobats, jugglers, dancers and martial artists. Santa Monica joins Paris, Toronto, Rome, Madrid, Chicago, New York and other cities around the globe whose communities produce nuit blanche (white night) events.

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Energy efficiency, quiet operation and even distribution make the Wildfire 400W Long-Throw floods an ideal outdoor lighting choice for Glow’s nighttime beach setting.

Wildfire takes an active interest in promoting arts and community events, encouraging artists and designers to apply and experiment with UV lighting and effects. “We are delighted to be part of the transformative festival and celebration of community that is Glow,” says John Berardi, president of Wildfire, Inc. Read more here.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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