JRA Vice President Shawn McCoy will offer his thoughts on “Emerging Trends in Immersive Design” at the 2021 IAAPA Expo. The session, co-presented with Cynthia Sharpe, Principal, Cultural Attractions & Research at Thinkwell Group, takes place on Monday, November 15, 2021.

After a hiatus in 2020 due to the COVID-19 pandemic, McCoy returns to IAAPA Expo to present an exciting, fast-paced overview of emerging trends within the worlds of museums and attractions. This year’s presentation focuses on how the past 18 months have changed the ways in which we all connect, communicate, think and feel, while highlighting a variety of breakthrough projects that illustrate how new techniques and technologies are working together to create guest experiences that are equally memorable and meaningful.