Monday, August 2, 2021
Array

Floor-to-ceiling video walls enhance shopping experience at PUMA clothing store in Paris

plajer & franz studio in collaboration with ales kernjak (global store concept manager of the puma retail ag) developed a new store design concept for the 200 sqm of shopping space at puma’s flagship store in paris. photo: manuel schlüter / © puma ag

PARIS /PRNewswire/ – The PUMA Store Paris has been transformed with the help of leading in-store media specialist, Mood Media Corporation (TSX:MM) (LSE AIM:MM). As part of a complete re-design of the Boulevard de Sébastopol retail store, Mood Media helped PUMA create an immersive shopping experience by incorporating video screens featuring dynamic content throughout the store.

Large video walls, approximately 8 ft. tall by 4 ft. wide, have been integrated into the store’s exterior windows. Featuring video of “human mannequins” sporting PUMA’s wide range of clothing and accessories, the screens provide a vivid and dynamic element to the store’s exterior.

Two 10-½ ft. wide x 2 ft. tall video walls on the ceiling of the first floor offer hypnotic, slow moving visuals showing overhead views of a variety of scenarios, from fluffy clouds and airplanes, to underwater scenes with the bellies of sharks. This fascinating view is setting an amusing tone on the shopping floor.

Mood Media’s powerful content management software, TeamCo, manages changing content throughout the day and delivers high-definition (HD) video to every screen. Content can be updated remotely to reflect changing collections and promotions.

Ales Kernjak, Head of Global Store Concept at PUMA, said: “Partnering with Mood Media supports the development of PUMA’s next generation in audio and visual shopping experience and consumer engagement.”

The in-store media is an important part of the retail experience in the store, which also incorporates eco-friendly and interactive features.

Claude Nahon, President of Mood Media Europe, said: “Mood Media is always looking for exciting new concepts to implement in-store. In partnership with PUMA, we are using video as an innovative way to heighten the shopping experience and help enhance the retailer’s brand.”

About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada’s fastest growing company by PROFIT Magazine, is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 39 countries throughout North America, Europe, Asia and Australia.

Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment, Mood Media Corporation’s products and services reach 100 million people every day.

Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

Related Articles

Latest Articles