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Former Disney Retail VP Neal Lassila Launches Fresh Juice Global

By Joe Kleiman

El Segundo, CA, USA — Neal Lassila, former VP Global Technologies for Disney Retail has just launched a multi-disciplinary firm, Fresh Juice Global, specializing in bringing new energy to retail and hospitality brands with an inventive integration of technology.

Fresh Juice Global will provide the ‘connective tissue’ between brick and mortar locations and consumers using mobile or eCommerce shopping experiences, while maintaining a brand’s integrity, messaging and individual personality.

The new company is headquartered in El Segundo, California. All inquiries should be be directed to Roberta Perry at Roberta.perry@freshjuiceglobal.com or by calling 310-464-6240      .

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Joe Kleimanhttps://themesrenewed.home.blog/
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, "Themes, Schemes and Dreams", takes an unconventional look at the attractions industry. Follow on Instagram at @JalekAvant Joe lives in Sacramento, California with his wife, dog, and a ghost.
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