Saturday, July 20, 2024

FORREC and SUN GROUP announce long-term strategic partnership

FORREC, an experience design company in Toronto, Canada, and SUN GROUP – a Vietnam developer of luxury resorts, entertainment projects and tourism-related infrastructure, announced on August 22, 2022 that they have entered a long-term strategic partnership.

This newly formed partnership represents their continued commitment to growth and innovation in a fast-growing, global themed entertainment industry. This is an unprecedented, historical deal between FORREC and SUN GROUP as this new partnership leverages the respective strengths of each organization to create many compelling, memorable experiences, helping to bolster SUN GROUP’s entertainment offerings in Vietnam. 

The FORREC and SUN GROUP partnership brings together a shared love for design and entertainment; industry leadership; deep skills in strategy and design; and extensive understanding in building transformational experiences. Under this partnership. FORREC will provide SUN GROUP with executive level support and a dedicated team to provide local coordination and project design, as well as thought leadership and industry knowledge, drawing upon its’ unique history and expertise. In turn, SUN GROUP has designated FORREC as SUN GROUP’s first-priority international design consultant in Vietnam on experience and entertainment focused projects.

“Partnering with SUN GROUP to deliver exceptional designs, programming, and strategies will allow us to create transformational guest and visitor experiences in Vietnam,” said Cale Heit, President, and CEO, FORREC. “After collaborating for over six years and on dozens of projects, it felt natural to combine our breadth of experiences and knowledge and finally make our long-standing relationship official. Together, working as one team, we will unlock the full potential of experience design and strategy, ensuring continuity, efficiency, and innovation in all our projects.”

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