Wednesday, December 6, 2023

Frontgrid partners with ASI as exclusive MENA region distributor of ParadropVR

Frontgrid announced its exclusive distributor partnership with Amusement Services International (ASI), which is set to support the continued growth and success of ParadropVR.

ASI will now become Frontgrid’s exclusive distributor in the Middle East, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates; as well as Egypt, Tunisia and Morocco.

ParadropVR, a virtual reality flying experience, is now in 11 countries around the world and counting and the move will provide further drive towards market penetration as well as increased in-country support for the region.

CEO of Frontgrid, Matt Wells said: “We are very much looking forward to working with Prakash Vivekanand and the wider team at ASI. The partnership has come from an original conversation about two units which will be installed in Kuwait in 2022. The conversation and relationship has grown from there.”

The partnership will mean that ParadropVR customers will benefit from ASI’s local knowledge, logistics and installation capability; as well as localized post-installation support and its established and trusted existing relationships with customers.

“AT ASI, we are always looking to add unique products and experiences to our well-curated product line up,” said Prakash Vivekanand, Managing Director of ASI, Frontgrid’s Distribution Partner in the MENA Region. “We’re thrilled to partner with Matt Wells and Frontgrid as their exclusive distributor in the Middle Eastern region for Paradrop VR. Unlike any other sports-based virtual reality game, ParadropVR offers users a remarkably realistic immersion of a parachuting experience and our expectations in terms of player entertainment, experience, engagement and interaction. The Paradrop VR installation in Dubai has already proven to be very popular amongst players, generates brilliant revenue, and the competitive skill-based nature of gameplay elicits a high level of repeat play. I am certain that we are going to build on this success and realize many more Paradrop VR Installations across the region.”

ASI will distribute both ParadropVR Rize and ParadropVR Pod, two models of the motion-based hardware that creates the sensation of flying. Frontgrid also has in-house capability to create custom-made VR games, to create virtual tourism experiences flying over any environment you can imagine in VR.

Frontgrid will be attending the upcoming Dubai Entertainment and Leisure Exhibition (DEAL) at the Dubai World Trade Centre 28th to 30th March, exhibiting with ASI in their stand.

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