Tuesday, July 23, 2024

West Edmonton Mall to open updated Hasbro-themed amusement park

The official Grand Opening ceremony to commence the transformation of West Edmonton Mall’s amusement park to Galaxyland Powered by Hasbro will take place at 11 a.m. on December 17, 2022. The event will kick off a week-long celebration that reveals the completion of the first phase of Canada’s first Hasbro-themed park. A total of three and a half acres of family-friendly rides will be transformed into an amusement park wonderland for all fans of Hasbro, a global play and entertainment company, and its brands by 2023.

“We’re thrilled for the opening celebration of Galaxyland Powered by Hasbro and to offer this new experience to families,” said Matt Proulx, Vice President, Location Based Entertainment at Hasbro. “With celebrated brands that parents, grandparents and kids of all ages recognize, this amusement park showcases Hasbro’s immense brand-building capabilities through such unique and exciting real-life experiences.”

The red-carpet event is open to the public and will be the first time that guests will see the transformed Main Gate grand entrance that features custom curved columns and a fleet of Hasbro’s iconic characters in larger-than-life facades. The event includes a ribbon-cutting ceremony, followed by a parade led by Mr. Potato Head, Monopoly’s Rich Uncle Pennybags and more.

All week long, guests can participate in the Ride Passport game for a chance to win thousands of dollars in prizes all while experiencing the newly themed additions. There will be daily prize giveaways on-site, mascot meet-and-greets, live entertainment, online contests, face painting and many on-site activities to kick off all the new attractions.

Over a dozen rides have been converted to create immersive experiences from some of Hasbro’s many globally recognized brands. Guests will be able to celebrate any occasion in the new vibrant Play-Doh Party Space Pad and experience the new Monopoly Railroad Train. There will be a sweet new addition, Easy Bake Bites featuring tasty mini doughnuts that can be decorated.

The completion of the first significant phase of the park includes these global Hasbro brands: Trouble Twist, My Little Pony’s Flight to Equestria and Rainbow Bounce, Hungry Hungry Hippos Feeding Frenzy adult bumper cars, Sorry! Sliders Bumper Cars, Play-Doh Dizzy Doh-Dohs, Micro Machines Moto Jump and Micro Aero Squad mark the completion of a dozen Hasbro-themed rides and wall games that include the iconic Mr. Potato Head, Monopoly and Operation game brands.

Visitors can look forward to the second phase of Galaxyland Powered by Hasbro to be completed in 2023.

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