Monday, March 18, 2024

With design by JRA and KUKA, MSC Cruises’ newest ship to offer thrilling ROBOTRON attraction

MSC Cruises — the world’s third largest cruise brand — welcomed MSC Seascape to its fleet of ships. The ship’s naming ceremony took place at the Manhattan Cruise Terminal in New York City in recognition of New York becoming the line’s newest U.S. homeport in April 2023, ushering in an even wider variety of North American itineraries for guests from the U.S. and around the world.

The new U.S. flagship is packed with high-tech fun including ROBOTRON. ROBOTRON combines the rush of a roller coaster with personalized music and lighting. The ship also features two new VR experiences and new high-tech entertainment for all ages. German robotic manufacturer, KUKA, built the robotic arm for ROBOTRON.

Photo courtesy of MSC Cruises.

About ROBOTRON:

  • Riders select their desired thrill level — a first among robotic arm rides
  • Riders select their music preference and colored light display
  • Rhythm and bass are visualized as colourful patterns and pulses of light on giant, adjacent video screen
  • The robotic arm has an attached gondola that seats three — flying them nearly 175 feet above the sea

Riders utilize a pre-ride touchscreen to select what they want to hear as they fly through the air on ROBOTRON. All tracks were exclusively hand-picked by JRA to create a menu of popular music options that enhance the full visual, audio and physical experience of ROBOTRON, while al providing one-of-a-kind rides guests can adjust with each re-ride. The Volume 1 mix, features more than 20 popular songs, including 5 bonus “hidden” tracks.

With the development of ROBOTRON for MSC Seascape, JRA – Part of RWS Entertainment Group is leveraging technology to expand the experience of attractions from day to night as well as creating guest experiences that are unique and customizable with each ride. ROBOTRON is the latest example from RWS Entertainment Group and its subsidiaries in helping to redefine the modern cruise ship experience through the intersection of technology and entertainment, elevating the travel experience in innovative, refreshing ways.

Rubén A. Rodríguez, President, MSC Cruises USA, said: “Our latest flagship will serve as a great representation for all that we stand for at MSC Cruises, including sustainability, ground-breaking technology and modern design combined with an immersive and enriching guest experience delivered with European flair. Our guests will enjoy all of these wonderful amenities when she begins her sailings from Miami after the naming ceremony.”

About MSC Seascape

MSC Seascape features 2,270 cabins with 12 different types of staterooms and suites; 11 dining venues and 19 bars and lounges; six swimming pools, including an aft infinity pool; an expansive waterfront promenade; a Bridge of Sighs on deck 16 with a view of the ocean; and one of the most luxurious Yacht Clubs in the entire fleet. Guests sailing on MSC Seascape will enjoy 98 hours of live entertainment per cruise and amusement options, including ROBOTRON.

A reflection of MSC Cruises’ commitment to sustainability, MSC Seascape also has the latest environmental technologies. These include wastewater treatment systems with purification standards higher than most wastewater treatments facilities on land and selective catalytic reduction systems to reduce nitrogen oxide emissions by up to 90 percent by converting the gas into harmless nitrogen and water.

MSC Seascape will depart New York on December 8 bound for her new homeport of Miami, where she will begin sailing to the Caribbean and the Bahamas for her inaugural season. The new flagship for the U.S will offer two contrasting itineraries:

  • Eastern Caribbean: Calling at Ocean Cay MSC Marine Reserve and Nassau in The Bahamas, San Juan in Puerto Rico, and Puerto Plata in the Dominican Republic
  • Western Caribbean: Calling at Ocean Cay MSC Marine Reserve, Cozumel in Mexico, George Town in the Cayman Islands, and Ocho Rios in Jamaica

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