Saturday, June 15, 2024

Bay Laurel Advisors’ George Wade on creating memorable branded experiences

The 2024 iteration of Licensing Expo recently took place in Las Vegas, where brands and popular franchises met with creators of location-based entertainment to bring their brand stories to life. President of Bay Laurel Advisors George Wade shares insights on the unique challenges and key takeaways for brand activations and their producers.

Read George’s article from Licensing International here.

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