Saturday, June 15, 2024

Illuminarium Las Vegas introduces show inspired by Hasbro’s Lite-Brite

Hasbro, Inc. and Secret Location, a Toronto-based, Emmy Award-winning content studio, have partnered to launch Lite-Brite: Worlds of Wonder, an all-new, immersive show, at Illuminarium Las Vegas on June 5. The 60-minute experience will combine the nostalgic delight of Lite-Brite with cutting-technology, designed to inspire child-like wonder, creativity and fun for kids and adults alike.

Licensed, created and developed by Secret Location, Lite-Brite: World of Wonder will reimagine the iconic Hasbro property and feature entirely new components and play experiences. Guests will step through the magic screen and into three imaginative worlds filled with thousands of interactive lights, exploring the depths of a magical ocean, lush forests where dinosaurs roam and a futuristic sci-fi city.

“For more than 50 years, Lite-Brite has sparked creativity, lit up imagination and inspired countless works of art,” says Matt Proulx, Senior Vice President Experiences, Partnerships and Music at Hasbro. “Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations.”

Key features of the experience include:

  • 60-minute cinematic interactive show
  • 12 activations in the digital play space
  • An immersive retail experience
  • Three cinematic worlds
  • Real life hosts throughout the experience
  • Visitors can use their bodies to interact with the immersive show
  • Visitors can play and create with physical Lite-Brite toys, found onsite
  • Following the experience, visitors can take a memorable take-home photo

“We’re excited to be the first entertainment complex to launch the Lite Brite: Worlds of Wonders experience,” says Alan Greenberg, CEO of Illuminarium Experiences. “This new experience will bring back the amazing memories of play and we are excited to offer it in our state-of-the-art facilities.”

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