Friday, December 1, 2023

Global PR Firm Public Système Hopscotch Opens Beijing Office

Paris, France — Following the opening of its first office in Hong Kong, the Public Système Hopscotch group has now established a second Hopscotch Asia in One hub in Beijing, furthering its expansion in Asia.  The new agency, managed by Louis Cacciuttolo, will grow its Chinese clientele and work alongside the group’s key clients in China. 

“After establishing Hopscotch Europe in One in Dublin and Hopscotch Asia in One in Hong Kong, this new hub represents a major step towards connecting our international activities through regional hubs.  Our objective is not to be present in all the Chinese major cities, but rather to cover this tremendous market stretching from Beijing to Hong Kong,” said  Jérôme Lascombe, Managing Director of the Public Système Hopscotch and President of Hopscotch.

The Public Système Hopscotch group is pursuing its international development strategy by following the model of the hub created by Hopscotch in Dublin in Hopscotch Europe in One, an agency providing PR, e-PR, and digital services. 

Hopscotch Asia in One, established in Hong Kong, now has a second branch in Beijing integrating the disciplines of PR, e-PR, and events.  This global offer is a direct response to the Asian market’s needs.  Hopscotch Asia in One will therefore represent the group’s agencies and their three main trades.

As a communication consultancy group, Public Système Hopscotch is structured around three main agencies – Le Public Système, an integrated communication agency, Hopscotch, a PR and digital communication agency and Heaven, a digital marketing agency as well as several specialised agencies, including Sagarmatha, Human to Human and Capdel.  Listed on Euronext Paris, the group now has 500 employees.  In 2010, it made a turnover of EUR 128.7 million with a gross margin of EUR 51.5 million.
Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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