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Hello Kitty Headed to Universal Orlando and Hollywood as Interactive Retail Experiences

Torrance, CA, USA (June 8, 2015)  — Sanrio, the company behind Hello Kitty, and Universal Parks & Resorts have announced their partnership to develop Hello Kitty interactive retail experiences scheduled to open later this year at Universal Orlando Resort and in the future at Universal Studios Hollywood.

This will mark Hello Kitty‘s official retail debut at theme parks in North America and offer specialty merchandise including stationery, home goods, apparel, accessories and collectibles. The majority of merchandise will be devoted to Hello Kitty; Sanrio properties Chococat, My Melody, Badtz-Maru, Purin and Keroppi will also have a presence. Hello Kitty confectionery and specialty co-branded Hello Kitty Universal park-exclusive products will also be available.

The Hello Kitty stores at Universal Studios will also offer enhanced interactive retail experiences. Customers can shop for custom designed merchandise, enjoy photo opportunities with Sanrio properties, create souvenir versions of Hello Kitty‘s signature bow, and even meet Hello Kitty herself.

“Our partnership with Universal brings Sanrio’s experiential entertainment presence to a new level,” said Janet Hsu, President and COO of Sanrio, Inc. “We look forward to this introduction into Universal theme parks to offer new connection points to Sanrio fans of all ages.”

Sanrio’s partnership with Universal Parks & Resorts highlights the brand’s continued expansion into lifestyle entertainment. Recent projects include the successfully unprecedented ‘Hello Kitty Con’ fan convention and ‘Hello! Exploring the Supercute World of Hello Kitty’, a record-breaking museum exhibition at the Japanese American National Museum in Los Angeles. Hello Kitty’s Supercute Friendship Festival, a live entertainment show and interactive fan festival that has reinvented the concept of a live character show, is currently touring select cities in the U.S. and Canada. Sanrio’s unique approach to lifestyle entertainment has proven to be a highly effective way of connecting with their legions of fans of all ages across the country.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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