Thursday, November 30, 2023

Hollyer Projects to Oversee Two-Year Makeover of Madame Tussauds Las Vegas

Bucks, UK /PRWEB UK/ — The thirteen year old Madame Tussauds Las Vegas attraction is to be brought up to date with the look and feel of the current Madame Tussauds brand, as well as given new features.

Rosita Chapman, General Manager of Madame Tussauds Las Vegas sets out the benefits: “Guests will be able to experience a more fully immersive Madame Tussauds experience, while repeat customers get to see new rooms and figures they haven’t seen before. One of the great attributes of Madame Tussauds worldwide is the ability to stay current and fresh in the eyes of our customers, and this project will help our attraction do just that.”

The work will be split into two phases over two years. The first phase will include a refurbishment of the Box Office/Front Entry, the re-theming of the current SPEED room to a new FILM room and the expansion of the current SPORTS room. The Box Office/Front Entry will have a red carpet feel to give guests the impression of entering a star studded celebrity event. The FILM room, a cornerstone of the Madame Tussauds brand, is to get a Vegas flavour by showcasing movies either based on or filmed in Las Vegas.

The second phase will include an update of the attraction’s MUSIC room and the introduction of a Madame Tussauds HISTORICAL room, combined with a BEHIND the SCENES area that will detail the creation process of the Madame Tussauds waxworks.

The most challenging aspect of the project will be to fit the work around the guests, causing the minimum amount of disruption to the attraction which is open 365 days a year. This will require very careful planning, with each section to be completed within limited time frames based on non-peak business periods throughout the year.

Richard Hollyer, MD of Hollyer Projects says, “I am delighted to be working with Madame Tussauds Las Vegas. Having started my career at Tussauds Group Studios, coming back to work with the Las Vegas attraction is really exciting. The changes we’re making will allow the guest to become more involved within the newly themed areas, enjoying engaging interactive features as well as getting close to their favourite celebrity figures.”

Hollyer Projects’ previous work with Merlin attractions worldwide was a significant factor in their appointment. Chapman says, “Hollyer Projects was chosen to lead the Las Vegas renovation projects because of the company’s long-standing experience within attraction-based refurbishments and construction. They have shown their ability to manage efficiently with limited time frames and budget, they provide great flexibility when a project demands it, and they display a sincere passion in delivering their customer a successful product. It is for these reasons we couldn’t be happier to have them managing these large-scale projects for us. We couldn’t possibly risk having them in the hands of anyone else less qualified.”


Following a sculptural grounding in the 80s, Richard Hollyer was employed by Merlin Studios (formerly Tussauds Group Studios) for nearly 18 years. He became one of the Studio’s project managers in 2003, delivering increasingly complex projects for the ever-growing portfolio of Merlin attractions.

Hollyer Projects manage creative installations from start to finish, providing a personal service, which includes project management, design, theme work and signage. Richard is always keen to meet with clients at the earliest opportunity to discuss their requirement and to offer ideas and possible solutions for achieving their ultimate objective.  www.hollyer

Madame Tussauds Las Vegas offers guests the unique opportunity to “interact” with incredibly life-like iconic figures from the celebrity worlds of film, TV, music, sports and politics. Only at Madame Tussauds Las Vegas can you “grab hold” of your favorite stars, with our many interactive experiences. With more than 100 wax figures, Madame Tussauds Las Vegas allows you to take pictures, touch and get up close and personal in a themed setting. Madame Tussauds Las Vegas is located on the Las Vegas Strip at the Venetian Resort Hotel Casino. The attraction is open 365 days a year. Visit online at

Madame Tussauds is part of MERLIN ENTERTAINMENTS GROUP, a leader in location-based, family entertainment said to be the world’s second-largest visitor attraction operator.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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