Friday, July 30, 2021

Newly opened Harry Potter New York store adds VR experiences

The Wizarding World serves a global audience of Harry Potter fans and offers an ever-evolving menu of new and imaginative ways they can engage with their favorite stories and characters inspired by J.K. Rowling’s original Harry Potter stories. WarnerMedia announced the opening date for two all-new interactive Harry Potter virtual reality experiences — “Chaos at Hogwarts” and “Wizards Take Flight.” The experiences will debut exclusively at the newly opened Harry Potter New York flagship store on July 15 and will give fans of the Wizarding World and thrill seekers the chance to explore the magical world.

Created by WarnerMedia in partnership with the creative teams at Wevr and Keylight and VR industry leader Dreamscape Immersive, the two adventures create new and unique experiences for fans. Both experiences combine thrilling action with beloved characters and landmarks into an immersive virtual world for the first time, allowing you to step into the action in a new real-time interactive exploration of the magical world of Harry Potter.

The VR adventures can only be experienced at Harry Potter New York with a timed reservation. Reservations are now available from July 15 to August 15. Guests will be able to choose from multiple Wizarding World-themed avatars allowing for customization of their Hogwarts house among other attributes, for the daring adventures that await inside the immersive and interactive virtual re-creation of the wizarding world.

Images courtesy of Warner Bros.

Using wearable VR technology, including headsets, backpacks, hand and foot trackers, and peripheral wands that allow interaction with the virtual experiences, visitors will be able to roam freely through Hogwarts Castle, and fly through the skies of London, complete with wind in your face. The sensory effects and immersive virtual environment deliver a brand-new level of realism and adventure unlike anything fans will have experienced before.

Harry Potter New York houses the VR adventure pods in Harry Potter-themed staging areas, featuring an array of Wizarding World decorations and props. Harry Potter New York is the world’s only official Harry Potter flagship store in the heart of New York City’s Flatiron district offering an unforgettable experience for Wizarding World fans. Spanning three floors and over 21,000 square feet, Harry Potter New York houses the largest collection of Harry Potter and Fantastic Beasts products under one roof.

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