More than just a family entertainment center, HUPALUPA has continually advanced and evolved since its inception. At MAPIC 2024, held in Cannes, France, at Palais des Festivals, HUPALUPA achieved acclaim by winning the Leisure Brand of the Year award. This marked a historic achievement as the first Turkish brand to receive this recognition.
This recognition highlights the successful realization of its 360-degree experience vision, delivered through its sub-brands: HUPALUPA EXPO, HUPALUPA GO, and HUPALUPA STORE.
Celebrating excellence, innovation, and creativity at MAPIC Awards
Since 1995, MAPIC has been held annually in Cannes, France, bringing together leaders from the retail, real estate, food, and entertainment sectors. This year, between November 25–28, it gathered representatives from over 75 countries.
Since 1996, the MAPIC Awards have recognized excellence, innovation, and creativity in retail and real estate, celebrating the most impactful, sustainable, and visionary projects in the sector. The awards ceremony this year took place on November 27 at the Palais des Festivals in Cannes, France.
An expert jury, composed of professionals from relevant industries, evaluated the performance, development, sustainability, and innovative solutions of brands across 13 categories to determine the winners.
In the “Leisure Brand of the Year” category, which celebrates exceptional entertainment experiences globally, the winner was the Turkish brand HUPALUPA. The award was presented to HUPALUPA’s board members by ECE Germany Executives.
HUPALUPA Board Chairwoman Merve Timurlenk Şengül shared her thoughts on the award with the following statement: “This award is the result of the determined steps we have taken to make HUPALUPA a global brand. Our ability to develop sub-brands and deliver a seamless, holistic experience for both children and their parents has distinguished us from our competitors. The dedication, creativity, and passion of our team have brought us to where we are today. This award is not just a success but also a source of motivation for our future goals.”
