Mirra Immersive announced that MirraArena, its licensed, venue-scale social gaming attraction designed to serve as an entertainment anchor, has expanded to seven venues in China. The deployments include four entertainment centers, two cinema auditoriums, and a gaming restaurant and bar.
MirraArena supports up to eight players on an approximately 25-by-25-foot immersive game floor. Live gameplay is presented on a large display, turning each session into a shared experience for players and spectators and giving venues a central attraction for walk-in play, group events, and social viewing.
The China licensing rollout began in December 2025, when Mirra’s license partner introduced MirraArena at four new and existing Partyday venues in Shanghai, Hangzhou, Wuhan, and Shenzhen. Across full operating months, the four locations have averaged more than 1,500 game sessions and nearly 5,000 arena entries per location each month. In July 2026, the Hangzhou location recorded 2,196 game sessions and 9,510 arena entries, an average of approximately 71 sessions and 307 headset play entries per calendar day.
Arena entries represent headset play entries, not unique visitors or ticket transactions.
“MirraArena has become one of the most popular attractions at Partyday. Under our walk-in, all-access pass model, the arena consistently draws players and spectators, and the large-screen experience gives guests moments they naturally want to capture and share,” said Ivy Chen, Director of Project Operations at Partyday.
The rollout builds on operating experience at Mirra’s Bellevue, Washington, flagship, which opened in August 2024.
Partners have also adapted MirraArena to different operating environments. MirraArena installations at the Wukesong and Ciyunsi locations of Sparkle Roll-Jackie Chan Cinema in Beijing support immersive games, movie screenings, and group events. In Chongqing, a Mirra-powered gaming restaurant and bar combines interactive gaming with food, beverage, and live sports viewing.
“Corporate team-building events and birthday parties have become especially popular uses of MirraArena. The format transforms a traditional cinema auditorium into an interactive social room that can support both games and movie screenings,” said Mr. Cai, CEO of Sparkle Roll-Jackie Chan Cinema.
Mirra works with license partners on attraction design, content, operating systems, training, and ongoing support.
