With a larger team, bigger studios and even more bold new concepts for world expos, theme parks and shows than ever before, Melbourne-based ICONPATH Curated Experience celebrated its 7th anniversary by launching a new website featuring a glimpse into some of their most recent projects showcasing their slogan – Creative ideas, beautifully designed.
“ICONPATH has been the creative and design force behind some of the world’s most spectacular live events, exhibits and attractions for nearly a decade but until now, we haven’t shared that with the outside world.
Creative ideas, beautifully designed perfectly sums up what we do for our clients and production partners as we expand even further in the Asia Pacific region.”
Michael Reid | Founder & Artistic Director
The ICONPATH team of writers, designers, artists and animators has worked with some of the world’s biggest brands and events including Cirque du Soleil, Disney, Universal Studios Japan, Expo 2010 Shanghai, Wanda Group, Mercedes-Benz, The Simpsons, Sydney Opera House, the Opening Ceremony of the 2011 Rugby World Cup and the upcoming 2015 Cricket World Cup.
ICONPATH focuses solely on creative and design, collaborating closely with international event, advertising and production agencies to bring these unforgettable experiences to life.
“The curated experience is that perfect moment that strikes the right balance and leaves a lasting impression. We’re an experience sommelier, stylist, editor, chef, conductor and concierge all rolled into one.”
Over the coming months, the new iconpath.com will take visitors behind the scenes of current and previous projects, as well as previewing new original productions in the pipeline.