Saturday, March 15, 2025

Pro AV and systems integration industry gathering ISE 2025 breaks multiple records

Integrated Systems Europe (ISE) 2025 has wrapped up a successful week in Barcelona, celebrating another milestone in the event’s history. The exhibition showcased its highest number of exhibitors with 1,605 and the largest show floor space with 92,000 net square meters (990,280 net square feet).

ISE 2025 welcomed 85,351 unique verified visitors from 168 countries, marking a 15.5% increase from the previous year. The show opened strongly on Tuesday with 49,981 attendees, reflecting a 16.1% rise compared to the first day of ISE 2024. Momentum continued on Wednesday, reaching 59,038 visitors – an impressive 14.4% growth from the previous year. Thursday set a new milestone in the event’s history, attracting 49,716 attendees, solidifying ISE 2025 as the most well-attended edition to date. The total number of registrations reached 110,540 with 185,700 visits across the four days.

Attendance from the DACH region saw a significant increase of 7% at ISE 2025, coming close to the numbers last seen during the event’s years in Amsterdam, highlighting the region’s strong and growing engagement with the show.

Reflecting on the event’s success, Mike Blackman, Managing Director of Integrated Systems Events, stated, “ISE 2025 has surpassed all expectations, setting new milestones in both attendance and innovation. The energy and engagement from our attendees and exhibitors have been truly remarkable. From the dynamic show floor and impactful exhibitor showcases to a content-rich program, this year’s edition has delivered an unmatched experience. We are excited to build on this success and look forward to welcoming everyone back for another inspiring edition in 2026.”

Seamlessly integrated into the show floor, this new Hall 8.1 quickly became a key attraction, offering a mix of industry leaders and groundbreaking innovators. It provided a lively environment for networking, learning, and discovery.

A major highlight was the Esports Arena, where gaming competitions and esports and broadcasting technology took center stage. Equally captivating was the Robotics and Drone Arena, featuring demonstrations in these rapidly advancing fields. The Discovery Zone offered a launchpad for emerging companies to make their mark, while the AVIXA TV Studio added an interactive dimension with live broadcasts and expert interviews.

The content program at ISE 2025 saw tremendous success, with the newly introduced Track sessions on industry mega trends – jointly curated by AVIXA, CEDIA, and ISE. Conference sessions achieved record-breaking attendance.

The two keynote sessions, featuring Brian Solis and Quayola attracted full-capacity crowds with only standing room available.

Additionally, the show floor tours saw impressive participation, with 222 attendees joining guided explorations of innovations and emerging trends. These tours provided valuable insights, enriching the ISE experience and ensuring visitors gained a comprehensive view of the latest advancements shaping the industry.

“This week was a living example of connections restored. This is what drives our industry forward – professionals coming together to learn from each other and experience the latest innovations,” said AVIXA President & CEO David Labuskes, CTS, CAE, RCDD. “The AVIXA team was proud to put together a wide-ranging program, from in-depth summits to interactive sessions at Xchange LIVE and broadcast AV on display at the AVIXA TV Studio. ISE goes by in days, but the impact is immeasurable.”

Daryl Friedman, Global President & CEO of CEDIA, said, “ISE is always a highlight of the year for CEDIA and myself. This year was no exception. One of my greatest takeaways was the opportunity to connect with our global membership at the CEDIA Annual Meeting, where we celebrated our collective achievements and discussed the future of our industry. It was inspiring to meet face-to-face with integrators and manufacturers from around the world, reinforcing the strength and reach of our community. And, of course, experiencing the latest advancements in smart home technology firsthand was truly exhilarating – seeing innovation come to life on the show floor reaffirms why CEDIA is at the heart of this rapidly evolving industry.”

VIP attendance and city support

ISE 2025 was honored by the presence of Mr. Salvador Illa Roca, President of the Generalitat of Catalonia; Mr. Jaume Collboni Cuadrado, Mayor of Barcelona; Mr. David Quirós Brito, Mayor of L’Hospitalet de Llobregat; Mr. Jordi Hereu, Minister of Industry and Tourism; Mr. Jordi Garcia Brustenga, Director General of Industrial Strategy and SMEs, Ministry of Industry and Tourism; and Ms. Carmen Páez, Undersecretary of Culture. The city of Barcelona, the region of Catalonia, and the country of Spain have shown support for ISE, recognizing its importance and commitment to the city. Numerous dignitaries and officials visited the show, and various organizations supported the event, highlighting its significance. Evening events hosted by exhibitors throughout the city of Barcelona added a vibrant social dimension to the show, fostering connections and collaborations in a relaxed setting.

ISE 2026 takes place from February 3-6, 2026, at Fira de Barcelona, Gran Via.

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