Throughout his career, John Miceli has worked in feature film, special venue, music production, visual arts, technology development and IP development. He founded and ran two highly successful businesses that sold to public companies. He recently founded a new company, DE-ŹYN Studios. We asked John about his recent time at Technomedia and his plans for the future.
InPark: You were a part of Technomedia for over 17 years. Why did you decide to move on now?
John Miceli: Early on in life I realized I had a creative side and an entrepreneurial mind. That inspired me to launch Technomedia and co-found Soundelux before that. I’ve worked with the world’s best clients for three decades while leading these two successful companies. Through it all nothing beats the joy you feel being part of a great team that truly shares the same vision. Both companies were acquired by public corporations and six years after Technomedia was acquired by Mood, the time came for me to step down and hand the reins over to the very competent team we had assembled there. Mood was a great parent company and supported my launching DE-ŹYN Studios to continue on my journey. I’m doing the things I really want to do… there’s a sort of freedom that comes at a certain point in your career, I’m lucky to be enjoying all of that now.
Are you still connected with Technomedia?
I come from a traditional Italian family from Brooklyn, NY and for us, family is precious. In business, I’ve always felt the same way and my bond with the people at Technomedia will never be compromised. I believe I will always have a collaborative relationship with Technomedia. Much like family, your decisions are always made for the best interest of all involved – clients, company and employees. The relentless drive and dedication to clients and their projects, a true sense of urgency, transparency and honesty and most of all respecting family were the foundation for our company culture. I’m proud of Technomedia and confident the company will continue forward, holding true to the vision that led us through 17 successful years.
What led to the founding of DE-ŹYN?
In 1989 when it was not popular to deliver both media and technology under one roof we built our existence on that foundation. I’ve had the good fortune to develop projects like Carnival Dreamscape, Primark Madrid, On Air at NBC, The Tonight Show Starring Jimmy Fallon, many Universal Studios attractions, The Museum of the Bible, San Manuel Casino, Plant Hollywood at Disney Springs, Hard Rock Cafe (Atlantic City being the latest) and of course St. Louis Union Station’s The Grand Hall Experience, among others. These projects all share the same idea that “art and experience… immersive physical experience” drive our very best work.
I always want to keep learning and challenging myself to become better at creating and delivering unique experiences for clients and their guests. If you go in with the goal of loving what you do and continually learning and growing, you’re living the perfect career.
Tell us more about DE-ZYN’s capabilities and scope of business.
The DE-ŹYN Studios team embraces a strong-driven vision and a relentless desire to evolve, grow, change the way things are done and bust through limits. For our clients, we continue to be the Innovation Lab they depend on for delivering way out of the box ideas. You will see our work in casinos, theme parks, entertainment precincts, immersive/interactives, AR/VR, visitor centers/tours, museums, retail and sculptural art.
Are you working on any projects you can mention now?
We are currently working with LHM/PGAV creating two attractions for the new St. Louis Aquarium project at Union Station. We are also project managing the media and technology scopes of the other attractions in development there. We have teamed up with long-time partner Falcon’s Creative on several large scale immersive projects in Saudi Arabia. We are developing the immersive AV/media experiences for a theme park in South America. We are very excited to announce some very innovative developments we are thrilled to be launching our website soon.
Are you hiring? If so, how can people find out more information?
We are always looking for the best talent to be a part of the DE-ŹYN companies. Our website (currently in production) will be the best place to stay up to date on what we are up to. And please feel free to contact me on Linkedin or one of us at [email protected].