The neo-noir world of John Wick is set to arrive in The Neon City. Lionsgate is teaming up with AREA15 to transport fans into the JOHN WICK EXPERIENCE, a new attraction slated to open later this year. Franchise director Chad Stahelski and his team at 87Eleven Entertainment are collaborators on the project. The experience is based on the billion-dollar John Wick motion picture franchise, which Stahelski also produces with Basil Iwanyk and Erica Lee at Thunder Road Films.
The JOHN WICK EXPERIENCE is an approximately 12,000-square-foot ticketed attraction located on the AREA15 campus, a curated collection of immersive experiences, interactive attractions, events and entertainment. The new experience blends immersive theatre and highly themed cinematic environments to create an interactive journey that “transcends reality.” Guests step through the doors of the Las Vegas Continental and into the fantastical underworld of John Wick, where they navigate a high stakes adventure as well as visit a themed bar and retail shop open to the general public.
Each group of guests will be tasked with specific missions, playing out in unique ways with characters, mythology and iconography from the Wick universe. They may rub elbows with Continental staff, assassins, crime bosses, or other curious guests like themselves within the relative safety of the Continental. Guests will be drawn into the culture, trusted with secrets, and invited to private areas of the Continental, providing an authentic and compelling action-packed experience.
To bring audiences into the world of Wick, Lionsgate and franchise director Chad Stahelski are working closely with Egan Productions, the producer of the experience. A creator of escapes, attractions, and live events, with more than 20 years of expertise in all aspects of production and operations, Egan previously collaborated with Lionsgate on The Official SAW Escape, which opened in 2018 and has been named Best Escape Room by USA Today, and Escape Blair Witch, which opened in 2021. Along with The Hunger Games: The Exhibition, the JOHN WICK EXPERIENCE marks Lionsgate’s fourth Las Vegas attraction based on the studio’s IP.
“It’s always gratifying to see people embrace your story and characters, whether on the big screen or with a fully immersive experience like this one,” said Stahelski. “The teams at Lionsgate, AREA15 and Egan really dive into this world, and I’m excited that fans will experience it live in Vegas.”
“One of the things I love about the John Wick franchise is the idea that there’s a whole world of alliances and vengeance hiding in plain sight – all converging within the worldwide locations of the Continental. This experience draws fans into that world like never before, and AREA15 is an ideal place for fans to live out the fantasy, action and danger portrayed in the films,” said Jenefer Brown, Executive Vice President & Head of Global Products and Experiences at Lionsgate.
“We are enormously proud Lionsgate selected AREA15 for the JOHN WICK EXPERIENCE, which elevates our growing roster of premier experiences yet again,” said Winston Fisher, CEO, AREA15. “Now, we look forward to welcoming even more visitors and fans of the franchise. After all, you never know who you’re going to meet in Las Vegas and, with this addition, it will be even more mysterious, intriguing and mind-blowing.”
“My entire team is thrilled to be working alongside Lionsgate to introduce yet another exciting attraction here in the entertainment capital of the world,” said Jason Egan. “Combining our talents with the creative genius of the films and a world-class venue like AREA15 will make the JOHN WICK EXPERIENCE a can’t miss destination for fans.”
The launch of this experience comes as Lionsgate continues to expand the world of Wick, recently announcing a deal with Stahelski to assume creative oversight of the franchise across all multimedia platforms. In addition to the four hit films, the John Wick universe includes the television series The Continental: From the World of John Wick, one of Peacock’s biggest original launches of 2023, and the upcoming spinoff film Ballerina, starring Ana de Armas.
For more information about the JOHN WICK EXPERIENCE, please visit www.JohnWickExperience.com
