Monday, October 2, 2023

JRA revitalizes Bush’s Visitor Center Museum

Family-owned Bush’s Beans announced on August 17, 2022, the grand re-opening of its revitalized Bush’s Visitor Center Museum in Dandridge, Tennessee. Housed in the original Bush’s general store, the new museum maintains the familiar, historical feel — now with new innovative, digital experiences.

At the new museum, guests can learn more about the “beautiful bean” through:

  • An interactive digital shelf set that features an array of Bush’s products, allowing visitors to interact with the display by clicking on a product of their choosing to learn more about the ingredients, delicious recipes and more.
  • A reimagined bean scale where visitors can stand on the scale and get their weight in beans alongside examples such as Duke’s weight in beans.
  • A refreshed theatre experience featuring a virtual plant tour highlighting the manufacturing process.
  • Additional interactive social experiences and company history.

In collaboration with Bush’s, JRA – Part of RWS Entertainment Group provided master planning, design and implementation of the reimagined Bush’s Visitor Center Museum.

“I am proud to see my family’s legacy of spreading bean goodness portrayed in a fun and interactive way at the new Bush’s Visitor Center Museum,” said Drew Everett, Bush’s Chairman and fourth-generation member of the Bush family. “As a family-owned business, we are thrilled to be able to share our history and welcome our visitors to Chestnut Hill to experience bean goodness first-hand.”

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