|Photo by Bjarke Oersted|
Copenhagen, Denmark (September 20, 2012) — The world’s largest fur auction house, Kopenhagen Fur, and Tivoli has entered into an agreement for a new collaboration which means that Kopenhagen Fur will be the official partner for Christmas in Tivoli the next 3 years. It is Kopenhagen Fur’s largest partnership agreement, and shall bring Tivoli several millions for investments and development of Christmas in Tivoli, which this year opens its gates on 16 November.
The co-operative auction house, Kopenhagen Fur is the world’s largest with a global market share of 60% and an annual turnover of DKK 10.5 billion in 2011/12. Mink skins represents one third of the total Danish exports to China / Hong Kong, and in Denmark alone, more than 6,000 people are directly occupied with fur breeding.
CEO Torben Nielsen, Kopenhagen Fur, says;
“Tivoli is a strong partner for Kopenhagen Fur. Like Kopenhagen Fur, Tivoli is firmly anchored in Denmark and has a prominent international profile. It gives us a unique opportunity to strengthen Kopenhagen Fur not only in Denmark but also in the rest of the world Tivoli being a national treasure. We will use the Tivoli agreement in our international marketing in China. But we are also pleased to show fur garments to the many Danish quests who every year visit Christmas in Tivoli. It is a perfect showcase where we can demonstrate why Danish mink farmers are the world’s elite, says CEO Torben Nielsen, Kopenhagen Fur.
CEO Lars Liebst, Tivoli, makes the following comments on the collaboration;
“The agreement is of benefit to both Tivoli and our visitors from at home and abroad, as it allows us to continue to develop Christmas in Tivoli. Like Tivoli, Kopenhagen Fur has a leading position in the world in its field, and we have both built strong brands by staking much on quality, traditions and innovation without accepting compromises. In Tivoli our mission is to enchant our visitors, and the new partnership will help us achieve this.
With this agreement Kopenhagen Fur adds itself to the list of exclusive sponsors in Tivoli that counts Nestlé, Royal Unibrew, Škoda, DONG Energy and Audi, as well as a number of foundations that support Tivoli’s cultural activities including the Obel Family Foundation, the Augustinus Foundation and AP Moller and wife Chastine Mc-Kinney Møller Foundation for General Purposes.