PREIT announced that Springfield Town Center has executed an agreement with Merlin Entertainments, the world’s second-largest visitor attractions operator, to launch the next generation of LEGO Discovery Centre in 2023 in the United States. The 32,000 square-foot indoor attraction has been co-created by Merlin & the LEGO Group and will be accessible on one level right off the main entrance to the property.
“We are delighted to be opening an indoor LEGO attraction in Washington, D.C., at Springfield Town Center,” said Meike Lippert, Senior Divisional Director Midway Europe and Global New Openings, Merlin Entertainments. “Our LEGO themed attractions have been a huge success across the globe, providing an opportunity for adults and children to spend fun and quality time together in an awesome LEGO world. We look forward to revealing more special details over the coming months ahead of welcoming our first visitors in 2023.”
“This new attraction helps PREIT achieve its goal of creating high quality purposeful places that serve as one-stop destinations for customers at a key property in a growing market,” said Joseph F. Coradino, Chairman and CEO of PREIT. “Experiential tenants have proven to be great catalysts throughout our portfolio and we expect that, upon opening, our trade area is expected to expand by a two-hour drive time, creating success for our existing tenants and demand from others.”