Friday, October 7, 2022


Dragon Coaster LegoLand Florida
WINTER HAVEN, Florida, USA – After an extensive search, LEGOLAND® Florida has selected Thompson Wesley Wolfe (TW2) as its public relations agency of record.  The firm will work closely with the park’s internal team to manage proactive and reactive publicity efforts for the 150-acre interactive theme park currently under construction in Central Florida.
“The team at TW2 impressed us with their deep knowledge of the theme park industry and their creative approach to promoting our park in particular,” said LEGOLAND Florida Director of Sales and Marketing Kim Isemann.  “But it was their energy and passion that ultimately made the difference.  We’re confident we’ve chosen the best agency for the job ahead.”
Orlando-based TW2 has been charged with creating a high level of awareness about LEGOLAND Florida among families with children between the ages of 2 and 12.  The team will work directly with travel and family media to share news and updates, and will help create events both at LEGOLAND Florida and in key U.S. cities to promote the park’s opening in October. 
“When the park debuts in nine months, it will become the first major U.S. theme park to open in the past 10 years,” said Isemann.  “We anticipate a great deal of interest in that story, and we will be working overtime to ensure a strong, successful opening.”
“We couldn’t be more excited to be working on such an amazing project and with such a great team of people,” said TW2 CEO Lorri Shaban.  “The park has so many assets, the most powerful of which is its universally known and beloved brand.  Our challenge will be to leverage that brand to generate awareness, anticipation and ultimately ticket sales for the park.” 
LEGOLAND® Florida opens in October 2011 and will be a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12.  With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun! There are currently four other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world.  
The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years.   Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents.   The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees.   Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.

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Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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