POLK COUNTY, Florida, USA – LEGOLAND® Florida and Pepsi Beverages Company (“PBC”) have reached a multi-year agreement that will make PBC the official beverage provider of Central Florida’s newest full-day theme park. The family Park, opening October 2011, is proud to partner with PBC on this hallmark union.
“This partnership is the beginning of a tremendous relationship between LEGOLAND Florida and Pepsi,” said LEGOLAND General Manager, Adrian Jones. “We are excited to welcome PBC into the LEGOLAND family, and know that the partnership between these two quality brands will be a great success for both companies.”
“LEGOLAND Florida will be an important addition to the tourism landscape, and at Pepsi, we’re thrilled to be in on the ground-level of such an enormous endeavor,” said Tom Shull, vice president of foodservice in PBC’s Southeast Business Unit. “When the doors open, LEGOLAND Florida guests will be able to enjoy the Park experience with a cold Pepsi beverage in hand.”
As part of the overall agreement, Pepsi brands will be exclusively available in the 150-acre theme park and PBC will provide significant marketing funds to help promote LEGOLAND in several region-wide promotional campaigns. In addition to PBC’s hallmark brand, Pepsi, LEGOLAND will prominently feature the company’s healthy choices with Tropicana & Dole juices and Aquafina bottled water. PBC’s exclusive pouring rights will offer guests a wide range of products from their broad beverage portfolio, including Pepsi, Diet Pepsi, Pepsi Max, Gatorade, Mountain Dew, Sierra Mist, Tropicana Lemonade and Aquafina bottled water.
LEGOLAND® Florida opens in October 2011 and will be a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun. There are currently four other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world.
The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.
Pepsi Beverages Company (PBC) is PepsiCo’s beverage manufacturing, sales and distribution operating unit in the United States, Canada and Mexico. PBC handles approximately 75 percent of PepsiCo’s North America beverage volume. Its diverse portfolio includes some of the world’s most widely recognized beverage brands, including Pepsi, Mountain Dew, Sierra Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. The operating unit is headquartered in Westchester County, New York and employs approximately 70,000 people.
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