Thursday, December 9, 2021

The VR Coaster Race Arrives at Three LEGOLAND Parks

 

The Great LEGO Race, a new virtual reality roller coaster experience, will open in late 2017 at LEGOLAND® Malaysia Resort, followed in 2018 at LEGOLAND Florida Resort and Germany’s LEGOLAND Deutschland Resort.

Developed under the supervision of Merlin Magic Making, Merlin Entertainments’ global creative and delivery division, The Great LEGO Race will transform three existing “Project X” roller coasters into an exciting, high-octane experience that puts kids in the driver’s seat and asks, “Are you brave enough to face, race and beat the best of the best in all of LEGO world?”

Featuring a colorful lineup of racers drawn from the ranks of the popular LEGO minifigure mystery assortments, The Great LEGO Race pits riders in a rollicking race against wild, brick-built contraptions driven by Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain, including a rocket-powered surfboard and a stylish scooter fueled by espresso.

Wearing VR headsets, guests will experience the action from every direction in a dazzling virtual environment where everything is made of LEGO bricks.

The adventure begins as guests approach the ride’s bold new entry portal as the sounds of roaring engines fill the air. Nearby, the coaster’s queue will resemble a pre-race space where pit crews for each of the five LEGO racers are preparing for the competition, plus interactive, hands-on elements to entertain waiting riders.

“The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, senior creative director for Merlin Magic Making, which designs and develops attractions for Merlin sites around the world. “It’s a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together.”

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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