Friday, July 30, 2021

Lightware helps craft lossless experiences at Illuminarium

Created by worldwide leaders in cinematic and interactive content, architectural and theatrical design, and venue operations, Illuminarium Experiences enables visitors to experience recreated worlds. Actual filmed content is used to showcase real-world, authentic sights and scenes, presented in custom-designed venues called “Illuminariums.”

Illuminariums are reprogrammable, immersive theaters that surround visitors in a sensory space of sight, sound and scale unlike any other — providing access to the most amazing but typically out-of-reach places, people and experiences. They deliver one-of-a-kind sensory experiences, from exhilarating natural wonders to enriching cultural moments. Illuminariums are brought to life by 4K laser projectors, audio beams, in-floor haptics and realistic aromas, which work in combination to create a fully immersive experience.

Photo courtesy of Illuminarium Experiences & Lightware.

Illuminarium Experiences has opened its first Illuminarium in Atlanta, GA, with its debut spectacle, WILD: A Safari Experience. Through a convergence of technologies from the impressive brands in the industry, the immersive 8,000 square-foot entertainment complex showcases the beauty and splendor of Africa’s most exotic animals in their natural habitats.

Among the brands at work in Illuminarium is Lightware, whose UBEX (Ultra Bandwidth Extender) is being used to deliver reliable content with zero-latency. “UBEX enabled us to push the boundaries of technology and innovation by delivering truly uncompressed content without any degradation in our signal from camera, playback and projector,” noted Brian Allen, executive vice president of technology and content for Illuminarium Experiences. “We integrated UBEX because of the actual lossless quality, incredible flexibility and reliable video routing.”

Allen added, “UBEX delivered on the promise of eliminating signal loss. We also wanted to create a flexible, future-proofed system. We pulled more fiber for each location as we anticipate signals will have a higher bit-depth, more color information and higher resolution. We wanted the ability to transport additional information for future growth. An AV-over-IP system provided us with the flexibility for expansion.”

Illuminarium’s debut spectacle, WILD, transports visitors to Africa through cinematic content on location across South Africa, Kenya and Tanzania, showcasing the majestic animals in their native habitats. Complementing the exotic sights of a safari, visitors will also be immersed in its authentic sounds and scents, all without leaving Atlanta’s BeltLine. WILD will be followed by SPACEWALK, a mind-blowing journey through our Solar System where audiences will experience what it’s like to walk on the surface of the moon and Mars.

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