Saturday, July 19, 2025

Mad Systems granted patent from Saudi Arabia for its AV++ technology suite

Mad Systems announced that its expanding patent portfolio now spans four key jurisdictions. Hot on the heels of two new U.S. patents awarded in May, the company has been granted its first patent in the Kingdom of Saudi Arabia (SA 20438). This comprehensive filing, which combines all of the content of the U.S. patents into one, places the entire AV++® technology suite – including CheshireCat™ recognition, LookingGlass™ Concierge, and the AI-driven Alice™ and Lory™ engines and their derivatives – under one protection umbrella.

“Securing patent coverage in Saudi Arabia alongside our 10 U.S. patents and our existing grants in China and Hong Kong marks another giant leap for Mad Systems,” said Maris J. Ensing, Founder and CEO. “Clients across the Middle East can now adopt our full stack of next-generation personalization tools with complete confidence.”

Mad Systems’ AV++® solutions already enable dynamic storytelling, biometric-triggered media, and AI-selected, generated, or edited content across various sectors. The new KSA patent covers all of the company’s target verticals, providing protection for integrators and venue owners alike.

  • Museums & Cultural Institutions
  • Theme Parks & Attractions
  • Visitor & Experience Centers
  • Corporate Briefing Rooms & Experiences
  • Entertainment & Live Events
  • Branding, Retail & Flagship Stores
  • Drive‑Through Restaurants
  • Cruise Lines & Maritime
  • Hospitality & Resorts
  • Universities & Education
  • Hospitals and Healthcare Experiences
  • Trade Shows & Event Spaces
  • Government & Public Facilities
  • Airports & Transport Hubs
  • Smart Cities & Infrastructure

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