In a continued effort to expand its reach and provide entertainment experiences to a wider audience, Malahi, operator of a diverse network of amusement attractions across the Kingdom of Saudi Arabia, has announced the signing of seven strategic partnerships during its participation at the Saudi Entertainment and Amusement (SEA) Expo, held at Riyadh Front Exhibition & Conference Center from May 7-9, 2024.
In an agreement with ROSHN Group, a real estate development subsidiary of the Public Investment Fund, Malahi has secured the rights to expand its operations within ROSHN Front, a commercial & entertainment development. As well as Malahi’s partnership with Telfaz 11 Studios — which intends to leverage the intellectual property of Sattar: Return of the Legendary Five, the highest-grossing Saudi film of all time — this collaboration will enable Malahi to incorporate the film’s characters and storylines into its diverse range of experiences, creating immersive attractions for visitors of all ages.
The expo also witnessed partnerships with Samahaniyah Company and Riyadh Gallery, prominent real estate developers in Riyadh, to establish entertainment centers within their respective properties: collaborations that will further expand Malahi’s footprint in the city, providing residents with access to entertainment options.
On an international level, Malahi has signed a memorandum of understanding (MoU) with Funlandia Play Systems and Jinma Rides to enhance children’s entertainment for younger visitors, providing them with safe, engaging, and developmentally appropriate play experiences.
Malahi stated its plans to expand in new 15 locations over the next two years. The expansion will commence with the establishment of new branches of its “Wanos” brand within Joy Avenue and Riyadh Gallery.
The company has already invested over 200 million riyals (US$53.3 million) in the industry, and this figure is expected to double in the next two years in line with the expansion strategy.
Furthermore “Remote,” one of Malahi’s brands, currently enhances operational efficiency, sustainability, and provides a seamless user experience. Guests enjoy their favorite games without the hassle of waiting in line for payments or for an attendant, creating a smoother experience for guests.
