Medici XD, based in Los Angeles with a media division formerly known as “Mousetrappe”, announced that it selected Nashville as the location for building its new corporate headquarters to supplement its Los Angeles/Hollywood creative studio. The company is investing more than $7 million in the new facility with an additional planned $30 million in coming years.
Medici XD (“Experience Development”) is the new venture of Mousetrappe founder Daren Ulmer and fellow industry leader and Animax Designs founder Chuck Fawcett. Nathan Jones, the company’s CEO, states, “This new facility will accommodate not only future growth for the Medici business lines but will also meet immediate needs for current work that has developed since the company launched in 2021.”
Medici XD utilizes five core product and service lines — media, machines, interactive, theatrical and labs — to create solutions where physical rides and digital content enrich each other. Built together as an experience delivery platform, its products integrate to deliver real time dynamic solutions.
According to Fawcett, who also currently serves as International President of the Themed Entertainment Association (TEA), “Medici XD is a company that works with storytellers and designers, theme park developers and entertainment brands to tailor a multi-disciplinary solution to fit their project. From zoos and aquariums to theme parks, museums and retail-dining establishments, we know exactly how to elevate in-person interactions and make memorable moments and experiences that our clients can be proud of — and profit from.”
“The majority of our team have decades of experience working with creative partners within the location-based entertainment industry to develop and deliver their entertainment concepts,” Ulmer said. “Our collaborative DNA makes co-creation of the project a harmonious experience and our heritage proves the end product will be the highest quality.”
The Medici XD headquarters in Nashville will be home to executive and administrative staff, designers, engineers, project managers and a research and development team. The company plans to hire 30 highly skilled workers for its new Nashville facility yet remains committed to developing and further expanding its California-based creative, media, theatrical and interactive capabilities and staff. Fawcett adds, “This beautiful new facility will not only serve as the central hub for our business, financial and administrated functions but also allows for the launch of a new business group called Medici Machines focused on design and manufacturing of the next generation of media-based, interactive motion simulators and rides to be offered to family entertainment centers and theme parks on a global scale.”