Friday, December 9, 2022

Mike Blackman, Managing Director of Integrated Systems Europe, on ISE 2023

InPark Magazine is a media partner for the annual ISE event in Barcelona (January 31-February 3, 2023). IPM Issue #94 will be available at the publication racks. To advertise in this special edition, contact InPark. Our deadline is December 2, 2022.

To attend ISE simply head to www.iseurope.org and book your place with our unique code inparkmag for free registration. To book your hotel accommodation go to isehotels.bnetwork.com.

To better help attendees prepare, we asked Mike Blackman, Managing Director of ISE, about the upcoming event.

What can attendees expect for ISE 2023?

Can you believe it is only a couple of months until we will be back at Fira Barcelona Gran Via at ISE 2023. The show runs Tuesday, January 31st to Friday, February 3rd and is going to be a fantastic edition, across seven Technology Zones, including the Audio Zone and Lighting & Staging Zone both in Hall 7.

We have a number of new show floor changes for 2023 including a new Content Production and Distribution focus in Hall 6 and new Audio Demo Rooms in Hall 8.0, where visitors can soak up the full experience of the latest audio innovations for all industries. Make sure you visit the thriving Congress Square area, right at the heart of the venue. It is a bustling area packed with innovations and interesting booths including the Media Gallery, Catalonian Pavilion, the inspiring Discovery Zone, Influencer & Impact Lounge, as well as a dedicated networking area.

Following an enthusiastic response from the industry last year, ISE is returning with an even bigger show in 2023. Exhibitor space already is just under 52,000 sqm, which is over 30% larger than in 2022.

We’re also excited to announce our opening Keynote Speaker for ISE 2023, BK Johannessen, Unreal Engine Business Director for Broadcast and Live Events at Epic Games. The keynote titled “All Paths Lead to Real-Time” takes place at 17:15 on Tuesday 31 January in the Conference Suite CC4.1. As industry after industry adopts real-time visualization technology, Johannessen will discuss how content creators are applying innovations from the games industry to their projects – from cutting-edge broadcast virtual production studios to real-time graphics for media & entertainment, live events, architecture, and more.

What have you learned from moving the show to Barcelona?

The large, modern facility that is the Fira Barcelona Gran Via is ideal for the ISE experience. The show floor plan is looking very good, and we already have more than 700 companies signed up to take part. With wide aisles, an easy-to-navigate layout and industry-leading brands showcasing technology innovations and more, ISE 2023 will provide both the AV channel and end-users with plenty of inspiration and solutions for transforming their businesses.

Once again, we are using Technology Zones to group together exhibitors with similar technologies; this approach makes it easier for attendees to find and compare the solutions they are looking for and saves them time. While previously there were space limitations for some of these Zones, this is no longer the case at the Fira, so more companies have been able to take stands in their preferred location – and we are also welcoming many companies new to ISE this year.

This year, we’ll be encouraging visitors to explore the city of Barcelona with a number of activities happening during the week and into the weekend, using the power of AV, systems integration and lighting. Llum BCN, festival of the light arts, takes place from February 4-6 and we are delighted to be headline sponsors, so explore the city and be inspired!

In what ways has ISE evolved?

Over the years, ISE has grown in both physical space and in its offerings to visitors. We’ve been focusing on expanding our audience to include various market sectors such as live events, venues, education, retail, and many more, to make ISE an inclusive experience.

We’re delighted to offer a comprehensive four-day conference program running alongside the show, including the highly anticipated Live Events Summit. The conference will explore trends in the live events market that are driving the deployment of both existing and new technologies – stay tuned for more information coming soon.

This year conferences will take place away from the bustle of the show floor. Located in two CC Suite rooms above the show floor, the new space provides a dedicated area for absorbing high-impact panel discussions and thought-provoking keynotes.

Last year there was the Immersive Art Experience room. Will we see more experience-focused spaces like that?

This year we will be wowing visitors once again with some truly spectacular immersive experiences, including some that will take place away from the show floor and around the city of Barcelona itself. As I mentioned already, ISE is sponsoring Llum BCN and we’ll be announcing another very cool experience very soon.

How is ISE appealing to or reaching out to themed entertainment professionals?

The professional AV industry encompasses the solutions needed to create immersive, integrated experiences, and this is a cornerstone of the visitor attractions industry. Audio, video and lighting play an increasingly important role in attracting and delighting visitors, helping deliver unforgettable experiences. Increasingly, venues are looking to engage with audience members via their personal devices during their visit, as well as offering content before and afterwards through apps and streaming media. At ISE professionals will find all the technology that enables these experiences.

How can InPark readers find out more?

Make sure you are following ISE on Twitter, LinkedIn and Facebook and use the hashtag #ISE2023 for up-to-the-minute news, event highlights and exciting announcements.

Integrated Systems Europe, ISE 2023, will take place at the Fira Barcelona Gran Vía on 31 January – 3 February 2023. For more information, please visit www.iseurope.org

Martin Palicki
Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, CNN.com and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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