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MSI’s Science Storms exhibit among those named for ASTC 2011 Roy L. Shafer Leading Edge Awards

Click to read article about Science Storms in IPM Magazine

Now recognized with a Leading Edge Award by the Association of Science-Technology Centers (ASTC) Science Storms at the Museum of Science and Industry (Chicago) was previously honored by the Themed Entertainment Association (TEA) with a Thea Award for Outstanding Achievement. The exhibit was further celebrated by the NAME award from the American Association of Museums (AAM). 

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Congratulations to Evidence Design, the designer for Science Storms, and the other members of the team assembled by the Museum for this project: Lexington, Focus Lighting, Cortina Productions, Chicago Scenic, Advanced Entertainment Technology, Production Resource Group, MagneMotion • MAD Systems, Norcon Construction, OSU, Underwriters Laboratory, Frank Weigand, Ned Kahn, Peter Sedgley, Paul Friedlander, James Patten, Dr. Robert Berenger.

Complete list of 18 awards to date honoring Science Storms: AAM – NAME Excellence in Exhibition Award – Award for Overall Excellence, AAM MUSE Awards – Gold MUSE award for the Create A Chemical Reaction Interactive, AAM MUSE Awards – Gold MUSE award for the Fire|Combustion Area, TEA – 2010 Thea for Outstanding Achievement, Museum Exhibition, ASTC 2011 Roy L. Shafer Leading Edge Award, CINE Golden Eagle Awards (video) – Tornado Primary Media, 2011 International Design Excellence Awards – IDEA Award – Environments category, SEGD – Merit Award for Environmental Graphics, IES Lumen Awards – Award of Excellence, The IES Edwin F. Guth Memorial Award for Interior Lighting Design, IALD Awards – Award of Merit, Time Out Chicago – Best Shows of 2010, Architectural Lighting Magazine “A|L Design Award” – Commendable Achievement in Exhibit Lighting, HOW Magazine – Merit Award for Environmental Graphics, Event Design Magazine 2010 Gold Medal Winner – Best Museum Environment, General Electric Edison Award – Award of Excellence, Art Directors Club (Design Sphere and Environmental Design) –Bronze Award for Environmental Design, AIGA Design Awards – Cross Media Award

For more information on Science Storms from Evidence Design, visit this link

    Press release from ASTC:
    The Roy L. Shafer Leading Edge Awards are presented annually to ASTC members and/or their employees in recognition of extraordinary accomplishments that not only enhance the performance of their own institutions, but also significantly advance the mission of science-technology centers and museums. This following awards were presented on October 15, 2011.

    Leading Edge Award for Business Practice
    The International Centre for Life, Sustainability Through Diversity
    The Centre for Life has rendered itself sustainable for the foreseeable future by developing a business portfolio that provides funds for the center’s dual missions of public science engagement and support for world-class scientific research. The science centre runs on revenue generated from two onsite cafés, a parking garage, a conference and banqueting business, and leases not only to university laboratories, but also to popular bars and nightclubs.

    Philippine Science Centrum, Typhoon Ondoy: Rapid Response & Recovery
    On September 26, 2009, Typhoon Ondoy sent nine-foot-high flood waters into the science center, submerging its exhibits and traveling exhibitions. Within 24 hours, the center’s staff and trustees met and immediately started the first steps of rebuilding, launching a fundraising campaign called Project 926 with the goal of raising 9 million Philippine pesos (about USD 210,000) in two ways (cash and in-kind assistance) within six months. The center reopened to the public less than six weeks after the typhoon hit, and was fully restored after four and a half months.

    Leading Edge Award for Visitor Experience (small center)
    Amazement Square, Amazing Adventures of Scorpy Bug
    The Amazing Adventures of Scorpy Bug is a curriculum-based cartoon series designed to help educators take an interactive and interdisciplinary approach to teaching challenging concepts. The series has been made available free-of-charge to teachers and families through publication in the regional newspaper and through a comic book series that addresses specific scientific topics. Scorpy is integrated across all museum platforms: exhibitions, outreach programs, website, and community and school partnerships.

    Oak Hammock Marsh Interpretive Centre, Wetland Outreach
    Migratory birds depend on wetlands, and many species are endangered due to wetland destruction. In the past three years, the center fostered public awareness among students and educators across a vast geographic area on the value of wetlands through several outreach programs. The “Wetlands On-the-Go” team delivered programs to 56,000 students in 2,500 classrooms in over 100 communities in three Canadian provinces. The center also held eight workshops for teachers in six Caribbean locations and provided educational resources to underserved communities.

    Click to read more about Bill Nye’s Climate Lab exhibition at Chabot in the current issue of IPM

    Leading Edge Award for Visitor Experience (large center)
    Chabot Space & Science Center, Bill Nye’s Climate Lab
    Bill Nye’s Climate Lab is a media-rich, hands-on exhibition that explores the effects of climate change on Earth’s interconnected systems and offers activities that increase climate and energy literacy. Each visitor receives a “Climate Scout ID”—an RFID card that is automatically detected as the visitor moves from station to station, achieving solutions to climate challenges and earning points. Exhibit activity is stored on the ID, which can be taken home and used to log in on BillsClimateLab.org.

    Museum of Science & Industry, Science Storms
    Science Storms, a 26,000-square-foot (2,400-square-meter) permanent exhibition, features dynamic large-scale experiments that explore nature’s most powerful phenomena. Visitors can manipulate the vortex variables of a 40-foot tornado, unleash a tsunami in a 30-foot wave tank, trigger an avalanche, and pit fire versus water to see how flame reacts to different conditions. The more than 50 hands-on exhibits are joined by 200 important artifacts that help visitors to further understand the basic science behind the forces of nature.

    Leading Edge Award for Experienced Leadership in the Field
    Clarence Sirisena, Assistant Chief Executive in Projects and Exhibitions of Science Centre Singapore
    For his research on newest approaches in traveling exhibitions and sharing his discoveries with other science centers.

    To see all the Leading Edge Award nominees, visit the ASTC YouTube channel.

    Judith Rubin
    Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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