Building on previous Netflix live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, and Netflix Bites, Netflix House will go one step further and create a venue to explore the streaming platform’s stories and characters beyond the screen year-round. The first two locations will open at King of Prussia in Pennsylvania and Galleria Dallas in 2025.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste – literally – of your favorite Netflix series and films through unique food and drink offerings,” says Marian Lee, Netflix’s Chief Marketing Officer. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
Netflix selected the locations because they are part of two of the most popular shopping centers in America, boasting hundreds of retailers, high foot traffic, and proximity to major cities. Both Netflix Houses will occupy former department store locations and span footprints of more than 100,000 square feet. Outside these expansive spaces, fans will be treated to some sculptures and a mural mash-up of characters from their favorite Netflix titles.
