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New 4D theater at Land’s End Amusement Park relies on Harkness screen


CORNWALL, UK — When Simworx, market leader in 3D/4D effects theatres, was given the challenge of creating a turnkey, 100-seat, 4D high-tech cinema at the UK-based Land’s End amusement park, it turned to Harkness Screens Spectral™ 240 for its 3D presentation surface.

The installation of the Harkness Spectral™ 240 screen and custom frame is part of the amusement park’s million-dollar investment that also includes state-of-the-art projection equipment and digital surround sound. In addition, the multi-sensory 4D experience offers high-tech moving seats, air blasts, water sprays, aromas and even leg ticklers. Added in-theatre effects include special effects lighting, wind, bubbles and low smoke.

“Simworx has been using Harkness screens for almost six years,” says Terry Monkton, Simworx managing director. “Harkness’ screen quality and frame materials, as well as the brightness and clarity of images on screen, are excellent.”

“The Curse of Skull Rock” is a 12-minute swashbuckling animated adventure that pits plucky cabin girl Jill Hopkins against the tyrannical Captain Scabb in pursuit of the legendary lost treasure of Skull Rock. The film has also won two international animation awards, including Best Children’s Film.

The Harkness Spectral™ 240 3D screen is considered by cinema exhibitors and special venue operators worldwide to be the optimum 3D projection surface for systems using polarised light. The Spectral 240 features a high extinction ratio and provides spectacular 3D images. The surface also supports 2D images and can be used successfully in auditoriums where 2D and 3D are both shown. The intrinsically high gain (2.4) overcomes light losses in 3D systems.

The Land’s End site is one of the top tourist destinations in the South West of England, attracting over 400,000 visitors a year. Land’s End is one of Britain’s best loved landmarks, famous for its unique location, natural beauty and stunning scenery.

“The effectiveness of 3D imagery makes Harkness our screen of choice,” adds Monkton. “In fact, every 4D theatre installation that Simworx has done to date has a Harkness screen.”

Other UK-based projects that Simworx has used Harkness presentation surfaces on include, Drayton Manor Park, The Deep Aquarium, The National Aquarium, The Beatles Story, Le Pal Theme Park, Manchester Science Museum, Pleasure Beach, The Works at Ebbw Vale, Grand Pier Weston Super Mare, Bagatelle Theme Park, Amneville Theme Park, Flamingoland, Babbacombe Model Village, Familiepark Drievliet and London Science Museum.

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Harkness Screens at Kennedy Space Center’s new Exploration Space attraction
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Judith Rubin
Judith Rubin (rubin.judith@gmail.com) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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