BoldMove presents the best of both worlds to move park visitors – IAAPA Expo, Booth B2125
Brussels, 22 September 2023 – BoldMove is excited to announce at IAAPA its new FUSION interactive media dark ride. It blends the fun game play of midway style dark rides with immersive theming and an unexpected plot twist. The attraction revisits a classic dark ride ride using the latest technologies in interactivity, gameplay, AI and AV. The new ride points to BoldMove’s vision to ‘realize bold ideas with smart moves’.
The footprint of FUSION has been optimized to remain under 1,000 square meters, accommodating a series of captivating scenes which add to the immersive experience. Quality theming and flexible media upgrades guarantee a sustainable attraction that will last for decades. The distinctive back-to-back seating arrangement provides the players with a unique game experience using fixed interactive devices. Besides being particularly engaging, FUSION also boasts a throughput of over 900 persons per hour. In addition to the interactive setup, the team has added fully themed and multi-sensory environments featuring media, light & sound, projection and AI technologies.
High-quality midway attraction for all ages
The first IP for FUSION takes players on a hilarious mission to stop robotic fluffy creatures stealing candy in an “Art Nouveau” style factory. The players are brought from one scene to the other throwing all kinds of projectiles to stop the nasty creatures plundering the candy production. This IP appeals to a wide audience and the fixed devices used to throw the virtual ammunition are easy to operate by even the youngest players.
BoldMove’s CEO Benoit Cornet explains, “We do believe in infusing proven and popular recipes with new creative perspectives and exciting-yet-proven technologies. Visitors want to be immersed in an environment they can enjoy together with their friends and family. However they do not want to bother with complex storylines or actions, but embark in their vehicle and become fully submersed in an engaging experience like a theatre or movie. Our creative process starts with this in mind and then defines all required ingredients to make it a successful attraction.
“FUSION proves to be the ideal solution for a high-quality midway attraction with a multi-faceted approach so players of all ages and skill levels can enjoy a fun and action-based experience in a stunning environment. By combining an effective two-rows back-to-back vehicle set-up with a multilayered gameplay we obtain the best recipe for an unforgettable journey!” concludes Cornet.
