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Northwestern Mutual Foundation Announces Grants to Help Make Milwaukee a Destination

$450,000 in grants will strengthen seven nonprofits that provide distinct experiences

MILWAUKEE–(BUSINESS WIRE)–The Northwestern Mutual Foundation – the largest corporate giver in the state of Wisconsin – is announcing $450,000 in grants to help seven nonprofit organizations that promote cultural and sports organizations. From after-hours events to hands-on children’s activities, these nonprofits are shaping the Milwaukee experience.

“Events and attractions create more than just good memories – they also help to attract and retain businesses and a talented workforce to Milwaukee,” said Deanna Tillisch, Northwestern Mutual Foundation vice president. “These kinds of investments help to strengthen our economy by making the Milwaukee area a great place to live, work and play.”

Spotlight on MAM After Dark
One initiative benefiting from a Northwestern Mutual Foundation grant is MAM After Dark, a monthly social art program designed for young adults and held after hours at the Milwaukee Art Museum. Each MAM After Dark event attracts a broad audience of more than 1,200 attendees and exposes new groups to art, including the museum’s galleries, special exhibitions and local art by professional, emerging and amateur artists. Partnerships with local universities, artists, performance groups and cultural groups contribute to the dynamic, ever-changing programs that include live music, cultural dance showcases, and hands-on art projects. The goal of MAM After Dark is to create a long-term, personal connection between participants and the Milwaukee Art Museum.

“MAM After Dark provides exceptional opportunities for creative, educational programming in the Milwaukee area, attracting visitors from all over the region, including people from outside of Milwaukee,” said Daniel Keegan, director, Milwaukee Art Museum. “The support of the Northwestern Mutual Foundation makes it possible to introduce diverse audiences to new cultures, music, and art forms.”

Other nonprofit programs shaping Milwaukee’s cultural personality and receiving a Northwestern Mutual Foundation grant include: 

  • Brewers Community Foundation – Stealing for Miracles
  • Marcus Center for the Performing Arts –  Destination Marketing Package
  • Milwaukee Public Museum – Mummies of the World
  • Milwaukee World Festival, Inc. – Summerfest Children’s Zone
  • Milwaukee Zoological Society – Munchkin Dairy Farm
  • Schlitz Audubon Nature Center – Making Milwaukee a Green Destination


About the Northwestern Mutual Foundation

The mission of the Northwestern Mutual Foundation is to build strong, vibrant communities that serve as a legacy to future generations. The Foundation’s giving is designed to create an impact on the communities where the company’s employees and financial representatives live and work. In fiscal year 2011, the Foundation contributed more than $15 million to nonprofit organizations across the country.

About Northwestern Mutual
The Northwestern Mutual Life Insurance Company – Milwaukee, WI (Northwestern Mutual) – the “World’s Most Admired” life insurance company in 2011 according to FORTUNE® magazine – has helped clients achieve financial security for more than 150 years. As a mutual company with $1.2 trillion of life insurance protection in force, Northwestern Mutual seeks to share its gains with policyowners and deliver consistent and dependable value to clients over time.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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