Tuesday, May 21, 2024

Dubai Festival City’s IMAGINE Using Panasonic Projection Earns Guinness Record as World’s Largest Permanent Projection Mapping

Guinness World Records has recognized IMAGINE, the latest multimedia attraction in Dubai, as the World’s Largest Permanent Projection Mapping after a three-month successful run, using over 60 Panasonic projectors covering approximately 4,857 square meter of projection area on the facade of InterContinental Dubai Festival City.

IMAGINE secured its first world record in December 2016 for the World’s Largest Water Screen Projection, at Dubai Festival City, using Panasonic projectors (supplied by Al Futtaim Panatech – Panasonic’s UAE distributor), in collaboration with Laservision – the creators behind the show.

Panasonic Marketing Middle East & Africa (PMMAF) along with Al-Futtaim Group Real Estate (AFGRE) and the InterContinental Dubai Festival City received the certificate from the Guinness World Records representative at a ceremony held on May 4th at Festival Bay.

IMAGINE uses more than 70 Panasonic PT-DZ21K2E projectors in total to create a spectacular show. The PT-DZ21K2E projector is an impressive 20,000-lumens projector that has been designed to work in multiple broadcast environments alongside LED screen display systems, and professional sound systems, making it an ideal choice for large-scale events. It has been one of the advanced digital solutions provided by Panasonic for many premium events including Olympics and Moscow Festival of Lights.

Hiroki (Harris) Soejima, Managing Director, PMMAF said, “Panasonic is proud to be associated with the spectacular ‘IMAGINE’ show that uses our technologically advanced projectors. In this region, UAE is in the forefront bringing large scale entertainment, leisure, sports and music facilities that require precision mega-screen projections, and high-resolution large screen LED signage solutions to entertain audiences. Our advanced technologies and solutions are geared to match any such challenges and through our partners, Al-Futtaim Panatech, we are working closely to help large scale projects bring a unique experience to our customers.”

He added, “I am sure the new show, after the record breaking grand opening in December last year, will once again mesmerize audiences and make Dubai Festival City a must-visit destination in the UAE.”

Steven Cleaver – Director Shopping Malls, Al-Futtaim Group Real Estate said, “IMAGINE, which holds the Guinness World Record for the Largest Water Screen Projection, has attracted huge crowds to Festival City, over the past few months. The show is truly unique and now with the ‘World’s Largest Permanent Projection Mapping’ it will further draw for viewers from UAE and around the world. He added, “With Panasonic’s cutting edge technology we bring a bigger and better show with the new story ‘A Child’s Dream’, that now plays daily after sunset on Festival Bay”.

IMAGINE’s new show, ‘A Child’s Dream’, takes the audience on a wonderful journey through the vibrant imagination of a young child with aeroplanes, magical whales, a mystical treehouse and giant dancing robots. The show was launched with a big fun fair that included performance by Lynn Al Hayek, the winner of ‘The Voice Kids Arabia’ and other activities for kids and families.


Laservision’s Newest Nighttime Spectacle to Create 360 Degree Media Experience at Dubai Festival City

Joe Kleiman
Joe Kleimanhttp://wwww.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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