Wednesday, November 29, 2023

Prime Play announces staffing promotions and appointments

Richmond, Canada – Prime Play is pleased to announce the promotions and appointments of key personnel within the organization. These new roles solidify the commitment that Prime Play has in serving the global markets for Soft Contained Play, BallocityTM, Adventure Trail, Sky Trail® Ropes Course, CTS Zip Line and the entire suite of Prime Play attractions.

Nathan Jones has recently been promoted to the role of Vice President of Sales and Marketing, Americas. His start in the industry, thirteen years ago, was with the Prime Play Systems as a Project Supervisor. His move to sales management was in 2001 with the Koala Corporation, based out of Denver. His roles as Key Account Manager and Sales Manager gave him responsibility for corporate accounts such as McDonald’s Restaurants, LEGOLAND Amusement Parks, and experience in the integration of branded entertainment into the amusement industry such as Marvel Comics. Nathan’s new role will have him guiding the Prime Play Sales Team strategy for North and South America, while having global marketing responsibilities for the entire company.

Doug Smith has been appointed as the Vice President of Sales, Europe, Middle East, Russia and Africa. Doug’s knowledge and expertise within the industry stems from his start as Vice President of Sales with Prime Play in 1995 as a startup company. His expertise in international sales strategy led to his position as Vice President of International Sales with the KoalaPlay Group of companies until, shortly after the acquisition of Prime Play by Whitewater West Industries in 2001, he was brought back to serve as the Vice President and General Manager. Doug led the company through the most year-after-year growth in sales revenue since the company’s inception and the introduction of the companies new product line. Doug’s new position gives him the opportunity to lead the strategy and development of sales teams based out of Europe, Middle East, Russia, and Africa.

The most recent appointment welcomes Brian Walker Smith to the role of Vice President of Sales, Asia Pacific. Brian is based in Thailand and has over twenty-seven years of experience in the entertainment and attractions industry, including senior positions across the Asia Pacific region within Melchers GMBH and Ripley’s Entertainment Inc. During his time at Ripley’s Entertainment, he held the position of Director of Development – Asia, and Brian was instrumental in the sales and market growth throughout the Asia region. Prior to joining Ripley’s Entertainment, Brian was a Project Manager at Melchers GMBH where he was responsible for Business Development and Supply Chain Management where he accomplished the deployment of two successful parks for the Singapore NTUC.

Further, Teri Ruffley has been appointed Managing Director of Prime Play’s business division. Teri’s experience includes eleven successful years with Intamin as Head of Sales for Europe until 2006. Shortly after she was appointed as the VP of Events and Attractions for Hit Entertainment, licensing Hit Brands and attractions for properties such as Thomas the Tank in UK and around the world. Teri’s past success in the theme park industry will help guide Prime Play as they strengthen their position as the premiere provider for fun, family attractions in the theme park, amusement park, hotel, resort, and family entertainment center industries. 

For more information on Prime Play and our suite of innovative products, please visit

Martin Palicki
Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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