Thursday, July 18, 2024

RWS Global and CAMP establish long-term partnership

RWS Global announced a long-term, exclusive partnership with CAMP, The Family Experience Company, the destination for young families that inspires and engages kids and grown-ups through its unique combination of play, product and performance.

RWS Global will power CAMP’s expansion as their exclusive partner for touring current shows such as BBC’s Bluey x CAMP, Disney’s Encanto x CAMP, and Universal’s Trolls x CAMP as well as new IP show development as CAMP reaches more families across the country. RWS Global will collaborate with CAMP to continue delivering immersive experiences through their full-scale show operation and retail services capabilities including leading the development of bespoke, CAMP merchandise products.

“We are so excited to partner with the CAMP team, who shares our passion for creating unforgettable family experiences,” said Ryan Stana, Founder, Chairman and CEO of RWS Global. “When we combine our unparalleled expertise in live event planning, casting and attractions with CAMP’s brand equity and engaged audience, we believe there is an opportunity for significant growth across the family entertainment sector.”

CAMP currently operates seven locations with rotating experiences in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Washington, D.C. CAMP will soon open two new locations with immersive shows behind its signature Magic Door; in Philadelphia at King of Prussia Mall and at The Galleria in Houston, both of which will be powered by RWS Global.

“Through this strategic partnership, we’re unlocking the potential for exponential growth by leveraging RWS Global’s production services, empowering us to amplify our focus on delivering what defines CAMP’s brand magic,” said Jenica Myszkowski, CAMP’s CEO. “We are thrilled to partner with RWS Global to truly transform the theatrical side of our business and prepare CAMP for scale.”

The RWS Global collaboration follows CAMP’s recently announced strategic partnership with real estate investment trust Simon and is another major milestone in CAMP’s history. “These two partnerships are transformational for CAMP as the company plans to significantly expand its store base across the country in the next few years,” said David Abrams, Managing Partner of Velocity Capital Management, speaking on behalf of the investor group. “I am thrilled that RWS Global will be part of the CAMP family and will become an invaluable partner undoubtedly enabling CAMP to continue innovating for its intellectual property partners and expand its leadership position in live experiential retail.”

Ryan Stana, founder, chairman, and CEO of RWS Global will also serve on the CAMP advisory board and provide valuable guidance bringing experiences and shows to life. United by a common vision for enriching experiences and a shared commitment to ‘retailtainment,’ the collaboration between RWS Global and CAMP promises to ignite joy and create unforgettable memories for families everywhere.

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