RWS Global is collaborating with its partners in the United States and Europe to deliver over 100 fully managed experiences to delight visitors who are seeking fresh, new experiences this summer at nearly two dozen theme parks and other family attractions around the world.
The company’s new activations span a range of destinations and formats – from large-scale stage shows to immersive festivals, character breakfasts, behind-the-scenes tours, retail experiences, themed decor and more. Programming is now on full display at locations in the United States and Europe, including Hersheypark; Hershey’s Chocolate World; Parque Warner Madrid; Merlin destinations, such as Chessington World of Adventures Resort and LEGOLAND’s California, Florida and Windsor; the Theodore Roosevelt Medora Foundation; Herschend Enterprises; Melia Hotels International and several independently owned parks including Santa’s Village, Lost Island Themepark & Waterpark and more.
Across these venues, the company is delivering multiple activations that integrate live performance, education and branded retail into the guest journey. RWS Global has cast over 1,000 performers and technicians who will appear in the new summertime entertainment.
“We are honored to partner with some of the most visited destinations in the world to create high-quality, customer-centric experiences, which keep guests returning year after year,” said Craig Laurie, Chief Creative Officer, RWS Global. “These 100-plus new seasonal shows and experiences, wholly developed, implemented and managed by RWS Global, further demonstrates our commitment to innovation in storytelling, technology and guest engagement.”
