Tuesday, May 21, 2024

Sanrio says "Hello, Hettema" for Hello Kitty Theme Park Design

Hello Kitty park entrance rendering courtesy The Hettema Group
According to a May 9 AFP story, Sanrio has entered into an agreement to build a new, $230M Hello Kitty theme park in the city of Anji, China. Projected to open in 2014, the park will be jointly designed by Sanrio and The Hettema Group, with construction beginning later this year. Read the original AFP article here.

The Hettema Group provided design services for the highly acclaimed “Beyond All Boundaries” 4D experience at the National World War II Museum in New Orleans. The project was honored with a Thea Award for Outstanding Achievement by the Themed Entertainment Association.

Related: InPark Magazine interviews Phil Hettema about the Hello Kitty Park 

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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