Thursday, April 15, 2021
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Sanrio says "Hello, Hettema" for Hello Kitty Theme Park Design

Hello Kitty park entrance rendering courtesy The Hettema Group
According to a May 9 AFP story, Sanrio has entered into an agreement to build a new, $230M Hello Kitty theme park in the city of Anji, China. Projected to open in 2014, the park will be jointly designed by Sanrio and The Hettema Group, with construction beginning later this year. Read the original AFP article here.

The Hettema Group provided design services for the highly acclaimed “Beyond All Boundaries” 4D experience at the National World War II Museum in New Orleans. The project was honored with a Thea Award for Outstanding Achievement by the Themed Entertainment Association.

Related: InPark Magazine interviews Phil Hettema about the Hello Kitty Park 

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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