Thursday, August 5, 2021
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Science Storms exhibit at MSI Chicago honored with SEGD design award

Message from the Society for Environmental Graphic Design (SEGD):

Merit Award: Science Storms, Museum of Science and Industry Chicago

Science Storms is a ground-breaking 26,000-sq.-ft. exhibition in which visitors interact with dynamic, large-scale experiments that explore nature’s most powerful phenomena— tornadoes, lightning, fire, tsunamis, sunlight, avalanches, and atoms in motion—and then, through hands-on experimentation, investigate the science behind these forces.

Client Team: Kurt Haunfelner (director of exhibitions); Christopher Wilson (project manager); Rachel Hellenga (project director); Olivia Castellini, Charles Hassrick (content developers)

Exhibition Design: Evidence Design

Design Team: Jack Pascarosa (project director, 3D design); Shari Berman (director, 2D design and media); Len Soccolich, Carlos Fierro (exhibit designers); Rondi Davies (content specialist); Ari Nakamura (senior graphic designer); Josh Whitehead (graphic production); Laura Sheedy (designer)

Consultants:
The Wheel Thing (engineering); Focus Lighting (lighting design); Cortina Productions (media production); Ned Kahn Studios (tornado, avalanche exhibits); Paul Friedlander (string wave exhibit); Daniel Cox, Oregon State University (tsunami exhibit); Underwriters Laboratories (fire exhibit); Carpenter Norris Consulting (heliostat/rainbow exhibit); Peter Sedgley (light behaviors)

Fabrication: Norcon Construction (general contractor), Lexington Design + Fabrication (exhibit fabrication, stainless steel exhibit consoles, signage), Chicago Scenic Studios (sunlight/rainbow exhibit), Advanced Entertainment Technology (fire and Tesla coil exhibits), Production Resource Group (tornado and avalanche exhibits), MAD Systems (AV integration), Photocenter Imaging (Lambda Fugichrome), Crush Creative (Vutek prints for column graphics)

Jury comments

“A totally integrated dynamic environment, encouraging interaction with the audience that truly inspires. The dynamic content, static environmental graphics, and exhibits all work harmoniously together to form a magnificent space.”

“This exhibit is outstanding. The displays are clear and easily understandable while maintaining an intriguing sense of excitement that has to be explored. The displays themselves are unique and fun teaching environments. Displays and graphics attract all age groups. All of the jurors want to see and experience this space!”


Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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