Wednesday, September 27, 2023

Semnox Parafait and Fun City partner for cashless experience in over 50 stores

Fun City, the family entertainment brand across UAE, Bahrain, KSA, Qatar, Kuwait, Oman, and India, has replaced its swipe card systems with Semnox’s Parafait RFID Cashless solution to run their operations. 

Fun City India migrated its card system to Parafait three years ago and has been operational in 30 stores across India. The additional implementation in the Middle East includes migration of 50 stores with over 1 million customers from their existing magnetic swipe card system to Semnox’s Parafait RFID Card System. The migration process was carried out in just over 3 months with zero downtime and overnight cut-over. 

Fun City also encompasses its other brands including Fun Ville, Fun Block and Fun Works. Fun City’s complexes are now powered by 4,500+ Lumin RFID readers across its stores requiring just a card tap to play.

Fun City is now able to offer seamless card-roaming capability. Because of Parafait’s technology solutions, Fun City now has operational control through centralized cloud-based management and reporting. 

“After a detailed review of our IT and POS infrastructure to ensure it stays future-proof and gives us the flexibility and speed required, we have chosen Semnox as our new partners. This will also enable us to further integrate both of our GCC and India operations in many aspects of running our operations. Semnox has not only been proven to provide great value but also provides a very robust and forward-thinking infrastructure enabling us to go the next step in our evolution,” says Silvio Liedtke, CEO, Landmark Leisure

“It is heartening to see the innovative operators like Fun City seeing the value of a single comprehensive solution adopting latest technology and innovations including RFID tap solution backed by our world class support,” explains Umesh Prabhu, Business Head of FEC vertical of Semnox Solutions. “Fun City brand is one of the premier FEC brands across the world and we are happy to have them in our esteemed list of clients. I look forward to working closely with Silvio and entire Fun City team in helping them to adopt latest features we continue to develop and help them offer great customer experience driven by latest technological innovations and help them achieve greater efficiency in their operations.” 

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