Thursday, February 2, 2023

SEVEN begins construction of Al Hamra entertainment district

Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has announced its commitment to invest SAR 50 billion (US$13.3 billion) to develop 21 integrated entertainment destinations with over 150 innovative attractions, in partnership with prominent international brands, across 14 cities in Saudi Arabia. Construction of SEVEN’s first entertainment destination in the Al Hamra district of Riyadh has begun.

SEVEN has also secured partnerships with leading global entertainment companies, including Clip ‘n Climb, Warner Bros. Discovery, Mattel for its Hot Wheels brand and Hasbro for its Transformers and Play-Doh brands, to develop world-first entertainment attractions.

Abdullah AlDawood, Chairman, SEVEN, said: “SEVEN is redefining the future of entertainment in Saudi Arabia through our 21 entertainment destinations across 14 cities with more than 150 world-class attractions that enhance the quality of life for the people of Saudi Arabia. We are partnering with leading entertainment brands and will continue to do so to develop entertainment destinations like no other. The ground breaking of our first destination in Al Hamra district in Riyadh is a pivotal milestone and we are excited to bring unparalleled experiences to the people and visitors of the Kingdom.”

He added: “We believe that the entertainment sector in Saudi Arabia is full of opportunities and plays an important role in the growth of the local economy. It also forms a strong basis for creating jobs and is a strong driver for a large number of other economic sectors including the local tourism sector. We will provide opportunities for local SMEs, develop Saudi talent, localize technical expertise and transfer knowledge through our global partnerships.”

Image courtesy of SEVEN.

SEVEN’s entertainment destination in Al Hamra, which has an investment value of more than SAR 3 billion (US$738 million), is set on a land area of more than 90,000 square meters (nearly 970,000 square feet) with a built-up area of 167,000 square meters (1.8 million square feet) and occupies a strategic location at the intersection of the Eastern Ring Road and King Abdullah Road. SEVEN Al Hamra is expected to attract 6 million visitors per year by providing world-leading entertainment attractions.

SEVEN has appointed Shapoorji Pallonji, one of the largest engineering, procurement and construction conglomerates in the region, to undertake the construction and management of the project. The agreement was signed by AlDawood and Vidya Sagar, Vice President of Shapoorji Pallonji, at a ceremony held at the SEVEN Al Hamra site.

M.D. Saini, Managing Director and CEO of Shapoorji Pallonji, said: “Saudi Arabia, through Vision 2030, has ambitions to become one of the best places to live and visit in the world. We at Shapoorji Pallonji feel honored that SEVEN chose to partner with us on this ambitious and path-breaking venture.”

SEVEN Al Hamra will feature many of SEVEN’s signature entertainment experiences including an indoor hubless wheel, Wave House indoor surfing, a 10-lane bowling alley, indoor skydiving, an indoor karting racetrack, as well as cinemas, restaurants, cafes, international retail stores and fitness.

SEVEN’s entertainment destination in Al Hamra will also be home to numerous world-first entertainment attractions developed through global partnerships, including a Discovery indoor adventures center, an edutainment attraction offering a world of exploration, play and education; Clip ‘n Climb, featuring 40 unique climbing challenges for all ages; and a Transformers themed ride-based attraction, offering highly immersive experiences.

SEVEN has partnered with leading companies in their fields to design these entertainment destinations including AOA, CallisonRTKL in collaboration with Thinkwell, WME and Ellis Don.

SEVEN’s entertainment destinations are strategically located to serve the wider population of Saudi Arabia, ensuring that they are easily accessible by all. The upcoming projects will be located in Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah and Tabuk.

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