Thursday, September 21, 2023

SimEx-Iwerks to release Frostbite flying theater film in 2023

In 2020, SimEx-Iwerks launched FlyRide®, a family-friendly attraction taking guests on an unforgettable adventure as they fly and dive through the action on the screen. Since the launch, SimEx-Iwerks recognized the need for incredible flying theater content for not only its own theaters, but also for flying theaters around the globe. 

SimEx-Iwerks is the largest distributor of 4D Experiences® and Motion Ride films in partnership with the world’s best studios. “Similar to what we did for our 4D and motion attractions, we are drawing on our experience to build a catalog of high-quality, adventure-based flying theater films,” said Mike Frueh, Senior Vice President, Licensing and Distribution. “Frostbite is distinctly different from the live-action, regional-based themes of most flying films.”

Frostbite takes guests to the coast of Antarctica for the opportunity to see frozen dinosaurs preserved within ice caves, as well as see a dormant volcano. Without warning, the volcano erupts, and the Ice caves experience dramatic flash melting. This causes the dinosaurs to unfreeze, very much alive, leaving us face-to-face with the world’s fiercest predators.

SimEx-Iwerks produced Frostbite in partnership with Red Raion, who created the CGI content for the experience. “Our team is thrilled to be part of the newest chapter of SimEx-Iwerks’ highly successful Dino Island franchise,” said Valeria Rizzo, Business Development Director at Red Raion. “We are excited to share a teaser of the film at IAAPA this week.”

Frostbite is currently in post-production; a teaser can be seen at both the SimEx-Iwerks (#2249) and Red Raion (#654) booths during the IAAPA Expo.

Frostbite will launch in flying theaters and motion theaters in the spring with a 4D Experience version later in 2023.

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