Wednesday, June 23, 2021

SIX FLAGS NAMES FAMOUS FAMIGLIA OFFICIAL IN-PARK PIZZA PARTNER

ALLIANCE TO INCLUDE MULTI-PLATFORM MARKETING PROGRAM

The Kolaj brothers of Famous Famiglia. Photo: Famous Famiglia
GRAND PRAIRIE, Texas /PRNewswire/ — Six Flags Entertainment Corporation (NYSE: SIX) announced an exclusive three-year partnership naming New York-based pizza chain, Famous Famiglia, “The Official Pizza of Six Flags.”  The multi-faceted deal will span all of Six Flags’ US-based theme parks, encompassing over 45 food locations and a strong in-park marketing platform slated to begin March 2011.  Famous Famiglia is the leader in venue and stadium fresh-serve pizzerias with over 130 locations worldwide.
To launch the new offering, Six Flags has created a unique marketing program promoting Famous Famiglia through a variety of in-park Six Flags Media Networks channels including commercials on Six Flags Television and use of  the parks’ digital out-of-home assets.  In addition, select parks will introduce a number of co-branded events including Famous Famiglia dough tossing and pizza eating contests.  As part of Six Flags’ new online retail promotion, guests will be able to pre-order Famous Famiglia meals prior to visiting the parks.  
“We are continually evolving our partnerships to provide our guests with the highest quality of brands while using our innovative in-park media networks to support our partners’ marketing objectives,” said David McKillips, senior vice president of corporate alliances for Six Flags.  
“We are very excited about the introduction of the Famous Famiglia brand into the Six Flags markets,” said Paul Kolaj, company co-founder, President & CEO of Famous Famiglia.  “Six Flags is a globally recognized and respected leader in the regional theme park industry, and we are honored to have been selected as their pizza partner.”
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with 19 parks across the United States, Mexico and Canada.
On Twitter at twitter.com/sixflags
On Facebook at facebook.com/sixflags
About Six Flags Media Networks
Six Flags Media Networks provides the advertising community with comprehensive, multi-platform media opportunities via its media touch points that go far and beyond that of traditional advertising. For its local, regional and national advertising partners it offers: Six Flags Television Network, Six Flags Radio, Six Flags Print, Six Flags Outdoor, Six Flags Outdoor Spectacular, Six Flags Attraction Integration, Six Flags Experiential Marketing and Six Flags Online. Six Flags Television Network is part of Six Flags Media Networks’ recently-launched digital out-of-home offering that combines a collection of digital assets to deliver nearly 100 million annual impressions, or approximately 20 million per month during peak operating season.
About Famous Famiglia
Famous Famiglia is a successful pizza company which was founded in 1986 in New York City.  Today, the company operates in a variety of venues including airports, motorways, universities, shopping centers, casinos, military bases, theatres, theme parks, and streetscape locations across urban markets.  The company has operations is the U.S., as well as Mexico and China.
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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