Friday, September 22, 2023

TEA prepares to host 5th annual SATE Orlando conference on Experience Design, Sept 22-23 – Full Program & Schedule announced

SATE is the Themed Entertainment Association’s signature creative conference dedicated to the art of Experience Design. SATE ’11 Orlando Theme: “The Power of Story”. Dates: 22-23 September 2011. Location: SeaWorld Orlando, Florida USA
Registration:  at the TEA Box Office. 

Speakers include: Bettina Buckley of Wow! Works, Al Cross of PGAV Destinations, Greg Lombardo of BRC Imagination Arts, John Plumpton of Forrec Ltd., Kasja Krause of Krause & Sawyer, Kurt Stamm of Mason Street Warehouse, Ron Swidler of Sparko Productions, Markus Beyr of Kraftwerk Living Technologies, Mark Rhodes of Universal Creative, Michael Jung of Walt Disney Imagineering, Cecil Magpuri of Falcon’s Treehouse. Full list with photos available here.

Thursday, 22 September 2011
8:00 am – Networking & Welcome Breakfast
9:00 am – Welcome
9:15 am – Interpretive Storytelling: The Art of Weaving Facts into Fascination
10:20 am – Going Beyond the Brand: Turning a Name into a Family Experience
11:25 am – Placemaking on the world’s biggest cruise ships
12:30 pm – Lunch
1:35 pm – The Architecture of Engagement
2:40 pm – The Use of Technology to Create a Compelling, Personalized Experience in a Group Environment
3:40 pm – Break
4:00 – Student Competition Presentation & introduction of the winners
4:30 pm – Universal Creative: From Autobots to Decepticons, Minions and the 8th Wonder of the World
6:00 pm – Adjourn to SeaWorld for evening event: VIP tour & private reception at Discovery Cove w/design & production team

Friday, 23 September 2011
8:00 am – Breakfast
8:30 am – Re-Welcome & Recap from SATE Chairs Kile Ozier & Larry Tuch
8:35 am – TEA President Rick Rothschild & the presentation of the 20th Anniversary Year of TEA
8:45 am – Story and the Art of Theatre: Broadway and Off, Regional and Back, Behind the World’s Iconic Berms. How is Story Respected, Protected, Projected?
9:50 am – Live Shows Across the Spectrum: Support & Sustenance (session details to come)
11:00 am – Break
11:20 am – Digital Dome Stories

12:35-1:35 pm – Lunch
1:40 pm – Disney’s Magic Kingdom Fantasyland Expansion: Star Tours (session details to come)
2:45 pm – Placemaking session (details to come)
3:45 pm – Break
4:05 pm – Sensations: Exploring how Sensory Design in Hospitality is Enhancing the Experience of Space

5:30 pm – Adjournment 

More information on the SATE ’11 Orlando website.


Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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