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TEA’s SATE EUROPE attracts a world-class lineup of themed entertainment specialists

First SATE Europe set to take place in Amsterdam, Netherlands, 16th – 17th June 2011

Storytelling + Architecture + Technology = Experience = SATE

Amsterdam — The Themed Entertainment Association (TEA) has opened registration for SATE Europe, an intimate, knowledge-exchange and networking event for the world’s most creative and experienced themed attraction professionals. The event will take place at the Heineken Experience in Amsterdam, the Netherlands, on the 16th and 17th June 2011.

An annual event hosted in America and Europe, SATE explores from start to finish the most experience design. Phil Hartley, President of TEA’s Europe and Middle East Division, says, ‘Bringing SATE to Europe is a milestone in the development of the Europe and Middle East Division of the TEA. It confirms, and expands upon, the commitment of the Association to the region and forms the basis of our expansion plans for the coming years – increasing member benefits, expanding the promotional opportunities of our members, diversifying our event agenda, improving networking opportunities and increasing our membership.’

The SATE Europe keynote speaker announcement is expected in the coming weeks.

The TEA strongly recommends early booking for this event, as spaces are limited. For further information, email [email protected].


Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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