Friday, February 3, 2023

TEA’s SATE EUROPE attracts a world-class lineup of themed entertainment specialists

First SATE Europe set to take place in Amsterdam, Netherlands, 16th – 17th June 2011

Storytelling + Architecture + Technology = Experience = SATE

Amsterdam — The Themed Entertainment Association (TEA) has opened registration for SATE Europe, an intimate, knowledge-exchange and networking event for the world’s most creative and experienced themed attraction professionals. The event will take place at the Heineken Experience in Amsterdam, the Netherlands, on the 16th and 17th June 2011.

An annual event hosted in America and Europe, SATE explores from start to finish the most experience design. Phil Hartley, President of TEA’s Europe and Middle East Division, says, ‘Bringing SATE to Europe is a milestone in the development of the Europe and Middle East Division of the TEA. It confirms, and expands upon, the commitment of the Association to the region and forms the basis of our expansion plans for the coming years – increasing member benefits, expanding the promotional opportunities of our members, diversifying our event agenda, improving networking opportunities and increasing our membership.’

The SATE Europe keynote speaker announcement is expected in the coming weeks.

The TEA strongly recommends early booking for this event, as spaces are limited. For further information, email [email protected]


Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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