Saturday, March 15, 2025

Themed entertainment industry veterans open new Los Angeles immersive dining venue

The Gallery, the new dining and entertainment destination created by immersive entertainment veterans Daren Ulmer and Chuck Fawcett, officially opened its doors last month at 330 W. Olympic Boulevard in downtown Los Angeles. Spanning nearly 8,000 square feet, the facility will feature two flagship experiences: Horizon, a sophisticated bar and restaurant offering an extensive menu of wines, artfully crafted cocktails, and seasonal dishes, and The Gallery Theater, which will debut its inaugural signature dining show, Elementa, a culinary and visual exploration of nature’s essential forces. Horizon opened to the public on February 6, while Elementa premiered at The Gallery Theater on Friday, February 28.

The Gallery is the debut venue for Allureum, a joint venture between Fawcett and Ulmer that will own and operate location-based entertainment and immersive hospitality destinations across the country.

“Our vision for The Gallery is to be a cornerstone of the neighborhood, blending world-class dining and entertainment under one roof,” said Fawcett, CEO of Allureum. “Having helped create unforgettable experiences worldwide, I can confidently say there’s nothing quite like this in Los Angeles. From handcrafted cocktails at Horizon to the theatrical culinary journey of Elementa, The Gallery is going to redefine the entertainment dining experience.”

Horizon will offer an extensive selection of wines, spirits, beers, and non-alcoholic beverages alongside a seasonal menu of snacks, sharables, and entrées. Designed to evoke modern-lux comfort, the venue’s one-of-a-kind bar features a dynamic and ever-changing 3D cityscape brought to life with dramatic lighting and media vignettes for guests to explore and discover.

The Gallery Theater’s Signature Dining Experience, Elementa is a two-hour, five-course entertainment dining extravaganza taking guests on a multi-sensory journey to explore the five classical elements: earth, water, air, fire and aether. Guided by The Curator, an enigmatic master of sights, sounds and tastes, guests marvel as their surroundings – from tabletops to walls to window views – transform into a showcase of visual and musical artistry. Developed in partnership with Mousetrappe Media, the technology behind Elementa will allow guests to interact with their environment, as responsive tabletops react to their movements, creating a dynamic and personalized connection to the performance.

“With Elementa, we wanted to create a culinary experience that transcends traditional dining and immerses guests in a world of wonder and creativity,” said Ulmer, President and Creative Executive of Allureum. “From the dramatic musical score to the visually stunning environments, Elementa is designed to delight all the senses.”

The Elementa menu, crafted by Chef Joshua Whigham, features a harmonious blend of flavors and artistic presentation. Whigham brings a wealth of experience from world-renowned culinary destinations, including his tenure as Chef de Cuisine at José Andrés’ acclaimed ThinkFoodGroup restaurants including The Bazaar in Los Angeles and Minibar in Washington, D.C. He also contributed to the development of concepts such as Bazaar Meat and China Chilcano. With his vast expertise and innovative approach, Chef Whigham has created a menu that perfectly complements Elementa’s immersive storytelling. A vegan, gluten-free menu option is also available, ensuring inclusivity for all guests.

Outside of Elementa show hours, The Gallery Theater will offer a variety of themed and live entertainment experiences, including special brunches, tastings with guest chefs and live music performances. Further details on these public events will be announced soon.

All venues within The Gallery are available for private events, offering customizable spaces ideal for corporate gatherings, weddings and milestone celebrations.

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